Communications Manager

POSITION/

JOB SUMMARY:

The Communications Manager is responsible for leading Johnson Memorial Health Services’ (JMHS) communications, media presence, and brand messaging across all internal and external platforms.

This role oversees the organization’s website, social media channels, written communications, digital campaigns, and media relations to increase community awareness, strengthen the JMHS brand, and support organizational growth.

The position works collaboratively with the Graphic Design & Community Engagement Manager to align messaging, visual content, and marketing initiatives with JMHS priorities.

This is a full‑time (1.0 FTE), exempt position. The typical schedule is Monday through Friday; however, occasional evening or weekend hours may be required to support JMHS events, meetings, or educational opportunities.

• Lead day‑to‑day oversight of the JMHS website, including content updates, page optimization, service line promotion, and user experience improvements.
• Develop and manage digital communication plans to support service lines, programs, and organizational priorities.
• Manage all JMHS social media platforms, including content planning, post scheduling, publishing, monitoring, and engagement.
• Track and report key communication and marketing performance indicators, including website traffic, social media engagement, campaign effectiveness, media reach, and employee communication metrics.
• Identify emerging digital trends and recommend opportunities for increased visibility and engagement.

• Develop and maintain content for:
  • Website updates
  • Press releases
  • Newsletters
  • Patient/community announcements
  • Service line promotions
  • Internal communications
• Lead development and coordination of employee communications, including internal newsletters, employee announcements, recognition communications, and intranet/HUB content.
• Ensure messaging is clear, consistent, timely, and aligned with JMHS brand standards.
• Assist leadership with executive messaging and key organizational communications.
• Support crisis communication planning and response as needed.

• Build and maintain relationships with local and regional media outlets.
• Coordinate media interviews, press opportunities, and public announcements.
• Draft and distribute media advisories and press releases.

• Help maintain and enforce JMHS brand standards across all platforms.
• Collaborate with others on digital campaign planning and execution.
• Support service line growth initiatives through targeted communication strategies.
• Collaborate with the Graphic Design & Community Engagement Manager to ensure digital and visual content align with campaign goals.

• Work collaboratively with leaders across JMHS departments to identify communication needs and opportunities.
• Participate in planning meetings related to community engagement, campaigns, and brand initiatives.
• Coordinate with external vendors, advertising partners, and digital consultants as needed.
• This position is designed to complement and partner with the Graphic Design & Community Engagement Manager. Specific responsibilities related to community engagement, events, outreach initiatives, digital media, communications, and marketing activities may be adjusted based on organizational needs.
• Help others succeed.
• Other duties as assigned.

• Supports the Mission, Vision and Values at Johnson Memorial Health Services.
• Is knowledgeable of patient and resident rights and ensures an atmosphere which allows for the privacy, dignity, and well‑being of all patients and residents in a safe, secure environment.
• Supports, cooperates with, and implements specific procedures and programs for:
  • Safety, including universal precautions and safe work practices, established fire/safety/disaster plans, risk management, and security, report and/or correct unsafe working conditions, equipment repair and maintenance needs.
  • Confidentiality of all data, including patient, resident, employee, and operations data.
  • Quality assurance and compliance…