Marketing Manager

Location: Saint Paul

Lease-Up Marketing Manager

Position Summary

The Lease-Up Marketing Manager is responsible for leading and executing marketing initiatives for both new multifamily developments and the corporate brand. This role manages the complete marketing lifecycle of a property, from naming and brand creation through lease-up and stabilization, while also supporting company-wide branding, digital presence, and marketing communications. The ideal candidate is a strategic and creative marketer with strong project management skills who can balance property-level campaigns with broader corporate marketing initiatives.

Key Responsibilities

Property Branding & Lease-Up Marketing

Lead the creation and development of property brands, including property naming, logo development, messaging, positioning, and visual identity. Conduct market research, competitive analysis, and demographic studies toidentifyunique market opportunities. Develop and execute comprehensive lease-up marketing plans from pre-development through stabilization. Create property-specific marketing collateral, signage, brochures, presentations, leasing tools, and promotional materials. Coordinate grand opening events, broker outreach programs, resident events, and community partnerships.

Monitor leasing performance, occupancy trends, and campaign effectiveness to support stabilization goals. Partner with development, construction, operations, and leasing teams to ensure marketing efforts align with project milestones and timelines.

Corporate Branding & Marketing

Maintain and strengthen the company's overall brand identity across all internal and external communications. Develop and manage corporate brand standards, messaging, and visual consistency. Create and update company marketing materials, including presentations, brochures, investor materials, recruiting assets, and company profiles. Develop branded development marketing materials, including lookbooks, project summaries, investment presentations, community profiles, and project showcases. Support employer branding initiatives to enhance company visibility and attract top talent.

Collaborate with leadership to promote company achievements, milestones, awards, and community involvement.

Social Media & Content Management

Develop and manage social media strategies for both corporate and property-level accounts. Create andmaintainmonthly social media content calendars. Produce, schedule, and publish engaging content across social media platforms. Coordinate photography, videography, and creative content to support marketing campaigns. Monitor engagement, audience growth, and performance metrics tooptimizecontent strategy. Ensure consistent brand messaging across all digital channels.

Website Management & Digital Marketing

Maintain and update the company website to ensure accurate, engaging, and current content. Manage property websites throughout development, lease-up, and stabilization phases. Coordinate website enhancements, landing pages, SEO initiatives, and user experience improvements. Oversee online listings, directory management, and reputation management efforts. Manage digital advertising campaigns, including search, display, social media, retargeting, and email marketing. Analyze website traffic, lead generation, and campaign performance to improve marketing effectiveness.

Creative & Vendor Management

Coordinate the creation of photography, videography, renderings, virtual tours, signage, and other visual assets. Manage relationships with agencies, designers, printers, photographers, and marketing vendors. Review and approve marketing materials to ensure quality, brand consistency, and strategic alignment. Oversee production schedules and project timelines for all creative initiatives.

Project Management & Reporting

Manage multiple marketing projects simultaneously across property and corporate initiatives. Develop marketing budgets andmonitorexpenditures to ensure cost-effective execution. Track marketing performance metrics and prepare regular reports for leadership. Identify opportunities to improve processes, increase brand awareness, and enhance leasing performance. Ensure all marketing…