Product Marketing Manager

Product Marketing Manager

Miraclon is a global technology company advancing the future of flexographic printing. We design and manufacture innovative digital imaging and plate solutions that help our customers produce high-quality, efficient, and sustainable packaging. With deep roots in imaging science and a strong focus on innovation, collaboration, and customer impact, Miraclon brings together global expertise and local insight to solve complex challenges and shape what's next in packaging and print.

As a Product Marketing Manager at Miraclon, you will play a pivotal role in defining and executing the go-to-market strategy for our flexographic printing products. You will be responsible for understanding customer needs, developing compelling product positioning, and ensuring successful product launches. This role requires a strategic thinker with a strong marketing background and a passion for technology and innovation in the printing industry.

Job Responsibilities:

• Market Analysis and Strategy
• Collect Voice of the Customer to identify customer needs, market trends, and competitive landscape.
• Support implementation of go-to-market strategies for new product introductions and enhancements.
• Define target customer segments and develop customer personas.

• Product Positioning and Messaging
• Create compelling product positioning and value-based messaging that differentiates Miraclon's products in the market.
• Develop and manage product collateral, including datasheets, brochures, and presentations.
• Ensure consistent and integrated messaging across all product lines, marketing channels, and materials.

• New Product Introduction
• Plan and execute product launches with region marketing, including coordinating cross-functional teams to ensure timely delivery.
• Develop and manage the execution of marketing strategies to drive product awareness and adoption.

• Sales Enablement
• Develop sales tools and training materials to support the sales team in value-selling based methodologies for the entire product portfolio.
• Conduct training sessions and workshops to educate the sales team on product capabilities, value / benefits, and positioning.
• Assist in the creation of case studies, white papers, and other sales collateral.

• Customer Engagement
• Engage with customers to gather feedback and insights for product development and improvement.
• Build and maintain strong relationships with key customers and industry influencers.
• Represent Miraclon at industry events, trade shows, and conferences.

• Collaboration and Communication
• Collaborate with product management, R&D, sales, and other internal teams to align product and marketing strategies.
• Communicate marketing plans, product updates, and market insights to internal stakeholders.
• Provide regular reports on marketing activities and performance metrics.

Education,

Skills & Experience:

• Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
• 10+ years of experience in product marketing in a printing, packaging, or graphic arts production related industry.
• 5+ years working with go-to-market teams on new product introduction and supporting and enabling commercial sales teams on a global scale
• Strong understanding of market research, product positioning, and go-to-market strategies.
• Excellent written and verbal communication skills, with a proficiency in story-telling.
• Proven ability to manage multiple projects and meet deadlines.
• Experience with digital marketing tools and analytics platforms.
• Strong analytical and problem-solving skills.
• Ability to work collaboratively in a fast-paced, dynamic environment.
• Passion for technology and innovation in the printing industry.

Comprehensive Benefits Include:

• Health, Dental and Vision
• Flexible vacation policy
• 401K
• Life Insurance

Applicants for this position can be located in either the Greater Minneapolis-St. Paul area or the Rochester, New York metropolitan area.