Growth Marketing Manager

Growth Marketing Manager

The Growth Marketing Manager is responsible for driving BFS Americas growth marketing strategy and commercial outcomes through integrated, data-driven marketing programs that generate measurable pipeline impact across residential and commercial building systems verticals.

This role owns the development and execution of the omnichannel go-to-market strategy, including campaign planning, paid media, SEO, content strategy, and demand generation initiatives designed to increase MQL quality, marketing-sourced pipeline contribution, and campaign ROI.

The Growth Marketing Manager serves as a key connector across Product Marketing Management (PMM), Trade Marketing, and Commercial teams to ensure campaign alignment, execution consistency, and measurable business impact. This role also leads the day-to-day management and development of the growth marketing team, content, social media, and design, while stewarding marketing investments against commercial performance objectives.

This role is considered a HYBRID position with periodic onsite work at our headquarters in Apple Valley, Minnesota.

• Own BFS Americas growth marketing strategy and commercial outcomes across residential and commercial building systems verticals.
• Develop and execute omnichannel go to market plans that drive MQL volume and quality, marketing-sourced pipeline contribution, and measurable campaign ROI.
• Align growth marketing initiatives to commercial priorities and customer acquisition objectives.
• Monitor campaign effectiveness and continuously optimize programs based on business performance metrics and pipeline contribution.

• Serve as the primary connector between Growth Marketing, PMM, and Trade Marketing teams.
• Lead the bi-weekly campaign planning and execution process with PMMs to translate approved messaging into executable campaign plans.
• Partner with Trade Marketing to ensure campaigns are effectively activated at the regional level and aligned to sales priorities.
• Drive operational alignment across stakeholders to improve campaign consistency, visibility, and execution effectiveness.

• Manage and develop the Growth Marketing team, including workload prioritization, campaign execution, coaching, and day-to-day direction.
• Ensure alignment between campaign calendars, business priorities, and team execution capacity.
• Foster a culture of accountability, collaboration, continuous improvement, and performance ownership.
• Support team development through clear expectations, feedback, and performance management.

• Own growth marketing budget management and performance reporting processes.
• Manage spend allocation across campaigns, digital channels, and growth initiatives.
• Track marketing-influenced revenue, marketing-sourced pipeline, campaign ROI, and cost efficiency metrics monthly.
• Present growth marketing performance and pipeline contribution insights to leadership during quarterly commercial reviews.

• Builds and maintain productive relationships with key stakeholders and effectively influence at all levels across the organization. Partner with marketing, sales, finance, supply chain and customer service to ensure cross-functional input and alignment.

• Bachelor's degree in Marketing, Business, Communications, Digital Marketing, or related field required.
• 7+ years of progressive experience in growth marketing, demand generation, digital marketing, or integrated campaign management within a B2B or Agency environment.
• Demonstrated experience developing and executing omnichannel marketing strategies that drive measurable commercial outcomes, including pipeline contribution, MQL growth, and campaign ROI.
• Strong understanding of demand generation strategy, paid media, SEO, content marketing, lead nurturing, and digital customer journey optimization.
• Proven experience managing paid media programs across paid search, paid social, display advertising, trade media, and programmatic channels.
• Experience developing content strategies aligned to buyer journey stages, customer segmentation, and conversion objectives.
• Strong analytical capabilities with experience leveraging marketing performance data to drive optimization and business decisions.
• Experience managing and optimizing marketing budgets with accountability for ROI, cost-per-MQL, and marketing-influenced revenue metrics.
• Proficiency with CRM and marketing automation platforms such as Salesforce, Hub Spot, Marketo, or equivalent systems.
• Experience utilizing analytics and reporting tools such as Google Analytics, Power BI, Tableau, or similar platforms to measure campaign effectiveness and business impact.
• Proven ability to lead cross-functional initiatives and collaborate effectively with Product Marketing, Sales, Commercial, and Field Marketing teams.
• Prior experience managing and developing direct reports within a fast-paced,…