Marketing Director

Location

• 5616 PRAIRIES EDGE LN, GRANITE FALLS, MN, , United States

The Marketing Director provides strategic leadership for all guest‑facing revenue and engagement functions at Prairie ’ s Edge Casino Resort. This includes direct oversight of the Marketing Department, Players Club, Gift Shop, and Banquet Sales, as well as collaboration with Food & Beverage, Hotel, and other departments to plan and execute promotions, specials, and property‑wide initiatives.

This is a Full‑Time salaried position. Must be able to work evenings, weekends, and holidays based on event schedules. Salary determined based on qualifications and experience.

• Develop and implement the annual marketing plan for Casino, Hotel, RV Park, Gift Shop, and Banquet Sales.
• Align marketing, retail, and loyalty initiatives with property revenue goals and tribal priorities.
• Oversee reinvestment strategy to ensure offers and promotions are financially responsible and competitive.
• Provide leadership and direction for the Marketing Department, including the Media/Sales Manager and Promotions/Guest Services Manager.
• Oversee Players Club operations, including tier structure, benefits, service standards, and promotional execution.
• Direct Gift Shop merchandising strategy, retail promotions, pricing, and inventory‑driven marketing.
• Guide Banquet Sales efforts, including lead generation, event coordination, and profitability analysis.
• Manage database segmentation, offer modeling, and reinvestment controls using CRM and analytics tools.
• Monitor player behavior, market trends, and competitive activity to adjust strategy as needed.
• Ensure compliance with gaming regulations, internal controls, and responsible gaming standards.
• Lead the development and execution of promotions, drawings, tournaments, and special events.
• Oversee entertainment booking, contract negotiation, and event profitability.
• Chair weekly BEO and event‑coordination meetings to ensure cross‑department alignment.
• Support RV Park and campground marketing, including seasonal campaigns and occupancy‑driving initiatives.
• Direct digital strategy including website content, SEO, paid digital advertising, social media, and email marketing.
• Partner with Food & Beverage to plan and promote specials, holiday menus, buffets, and themed events.
• Ensure all departments receive timely and accurate marketing support.
• Provide leadership, direction, and performance expectations for the Marketing Department, Players Club, Gift Shop, and Banquet Sales teams.
• Hire, train, coach, and evaluate department‑level managers.
• Oversee and approve staffing plans, schedules, and hiring recommendations submitted by department managers.
• Ensure marketing materials and events reflect the values and identity of the Upper Sioux Community.

Education: Associate’s Degree in Marketing, Communications, Business, or related field required. Bachelor’s Degree preferred.

Experience: Minimum five (5) years of marketing leadership experience; casino or hospitality marketing strongly preferred. Experience with CRM systems, database marketing, retail operations, and digital advertising platforms. Demonstrated success in promotions, events, entertainment, and cross‑department collaboration.

Certifications & Licenses: Must pass a State and Federal background check and a pre‑employment drug screen that tests for THC.

• Standard office environment with frequent presence on the casino floor.
• Exposure to moderate noise and secondhand smoke in designated areas.
• Must have the ability to independently lift up to 50 pounds occasionally.