SVP-Member and Market Engagement

SVP-Member and Market Engagement

Ent Credit Union and Wings Credit Union joined forces in January 2026. This merger means more opportunities, expanded resources, and a shared commitment to delivering exceptional member service. Together, we become more - empowering members, communities, and teams through a bold, unified future. Both organizations bring a strong legacy of member satisfaction, operational excellence, financial stability, and community impact. Recognized locally and nationally as best-in-class financial institutions and employers of choice, each is known for its commitment to financial well-being and philanthropic leadership.

Join us during this transformative time and be part of shaping the future of banking!

The Senior Vice President (SVP) of Member and Market Engagement is a strategic enterprise leader reporting to the Chief Marketing Officer. This role is responsible for advancing Wings' brand, deepening member engagement, and accelerating market growth. The SVP provides vision and leadership across key marketing functions, building strong partnerships with Retail, Lending, Deposits, Digital, IT, Learning and Cultural Enrichment, and other business leaders to ensure alignment between marketing strategy and organizational priorities.

The position oversees Member Communications, Insights, and other key market-connecting functions to strengthen brand positioning and perception, enhance partnerships, expand geographic reach, and support organizational growth through measurable goals. Essential Functions

• Strategic Marketing Leadership and Cross-Functional Alignment:
  • Develop and execute member engagement and communications strategies.
  • Align member-facing marketing priorities with organizational growth objectives.
  • Partner cross-functionally with leaders across various business units, including but not limited to, Retail, Lending, Deposits, IT to drive coordinated execution.
• Member Engagement and Communications:
  • Use data and insights to define member engagement marketing strategies, including establishing key performance indicators, segmentation, personalization, alignment with overall brand and campaign strategy, and coordination with Retail and frontline teams.
  • Lead member communications, campaigns, and engagement initiatives to strengthen member awareness, drive adoption of benefits, products, and services, and increase loyalty across the member lifecycle.
  • Partner cross-functionally on member experience design strategy, developing and evolving brand-aligned, human-centered playbooks across physical, digital, video, phone, and other channels.
• Market Engagement and Community Presence:
  • Develop and lead the market engagement strategy component of our go-to-market approach, in close partnership with the brand and campaign strategy team on a cohesive, highly integrated rolling 12-18 month plan.
• Member Insights and Member Voice Program Activation:
  • Lead the integration and optimization of member insight tools and systems.
  • Oversee member voice programs, including NPS and sentiment measurement.
  • Enhance and direct the ongoing packaging and sharing of insights to drive action that improve member experience and business performance.
• Team Leadership, Talent Development, and Operational Management:
  • Lead and develop high-performing teams. Set clear priorities and performance expectations.
  • Manage budget and external partners.
  • Build scalable operating models that improve effectiveness and support future growth.

• Bachelor's Degree Bachelor's degree in Marketing, Business Administration, Communications, or a related field required.
• Master's Degree MBA or master's degree with emphasis in analytics, communications, marketing, sports marketing, consumer insights or a similar discipline preferred.
• 10+ Progressive leadership experience in marketing and member/customer relations, with at least 5 years in a senior leadership role.
• 7+ Demonstrated success developing and executing enterprise member or customer engagement strategies that support growth, member/customer acquisition, and loyalty.
• 5+ Leading cross-functional initiatives and influencing senior leaders across complex organizations to…