Sr. Assoc Manager, CP&A, Shopper Activation

Join Our Mission To Lead The Future Of Snacking

Are you ready to make it happen at Mondelēz International? Join our mission to lead the future of snacking. Make it with pride.

Are you ready to join a team of innovators, creative thinkers and brand and digital conversion gurus? The MDLZ US Omnichannel Marketing and Activation team is driving conversion across in-store and online on all our great brands including OREO, Ritz, Clif and Sour Patch Kids. We're leveraging best in class resources and top tier customer relationships to bring our iconic brands into millions of consumers' homes every day.

It's an exciting place to be – join a team that's helping to build the future of FMCG conversion!

Mondelēz has a bold ambition to be the leader in online snacking. This position will be the critical business lead responsible for accelerating Mondelēz's ambition across key businesses by delivering activation across our brands and driving our digital commerce flywheel. The position partners deeply with the associated Customer Business Teams (CBT).

This role will work closely with the customer teams (both internal and external) to drive integrated marketing activations across modalities for all of our brands and growth strategies across the elements of our MDLZ Digital Commerce Flywheel: optimizing online assortment, maximizing online availability and in-stock rates, working closely with internal MDLZ teams to optimize content, build search strategies and manage retail media execution.

Ultimately, the Omnichannel Activation Sr. Associate Manager is responsible for delivering Mondelēz's long-term growth, activating our brands at our key customers to drive conversion and integrating all digital commerce operations into our everyday business management.

Geographic location is remote. Location preference in New Jersey, Illinois, Minnesota or Ohio.

Main Responsibilities

• Develop and execute omnichannel business plans in partnership with our Customer Business Teams and HQ category planning teams. This includes ensuring our eCommerce best practices around assortment, content, search & activation are incorporated into customer plans. Assess key flywheel opportunities, develop and drive projects to address opportunities, record learnings and best practices to be shared across the MDLZ organization. Partner across customers and the MDLZ organization to remove barriers for growth.
• Drive omnichannel activations for MDLZ brands at select customers in partnership with the CBT and headquarters brand teams. Develop and build strategies for best-in-class conversion to propel our business in achieving our aggressive growth goals. Responsible for brief development, brainstorms, idea sell-in and execution. Manage agencies, partnerships and cross functional stakeholder as necessary to ensure program success.
• Partner with our retailers to improve their digital commerce and activation capabilities and roadmap. This includes capability assessments and transparent conversations with the retailers around how they compare in the marketplace and how we can work together to achieve best in class.

Key KPIs:

• Market share – total, in-store and online
• Revenue and volume growth
• Delivery of impactful omnichannel marketing activations at responsible customers

Stakeholders:

External

• Merchant teams, retail media network leaders
• External Media Agencies & Data Vendors
• Peer Network

Internal

• Area Vice President, Customer Vice Presidents (CVP), Sales Planner, and key cross functional business leads
• Insights & Analytics teams across the organization
• Media & Retail Media Strategy organization
• Category marketing teams
• Omnichannel Marketing & Activation Team across customers

What extra ingredients you will bring:

• Shopper, trade or brand marketing experience preferred
• Bachelor's Degree required
• 5+ years of experience
• Digital commerce and retail media experience a plus
• Comfortable managing with ambiguity and working in a role where the scope will change over time based on business needs
• Knows how to get things done both through formal channels and informal network
• Understands Mondelez culture and cultures of external retail organizations / customers
• Establishes…