Senior ABM Ads and Emerging Channels Specialist

Senior ABM Ads Specialist

We are seeking a data-driven Senior ABM Ads Specialist to own paid media channel strategy, hands-on execution and measurement of account-based marketing programs across paid media channels including programmatic display and social channels to drive engagement, pipeline, and revenue within our highest-priority target accounts.

You will lead full-funnel ABM advertising strategy, leveraging platforms like 6

Sense and Treasure Data to build precise, intent-driven audience segments that power display, video, and social campaigns. You will orchestrate coordinated account experiences, measure impact through direct attribution and funnel moment data points and communicate results tied to account engagement and pipeline goals. This role balances strategic planning with day-to-day campaign management, budget pacing, structured experimentation, and clear executive-ready reporting.

In addition, you will own our test and learn approach to new and emerging ad channels like Reddit, G2, and others. You will construct measurable tests, package and present learnings and advocate for scaling successful pilots across other areas of our business.

About the Role:

• Own ABM paid advertising strategy and execution across target account tiers, recommending budget and channel allocation to deliver against Account Engagement, Pipeline Influence, and Revenue targets across our B2B product portfolio.
• Leverage 6
  
  Sense intent data and predictive audiences, combined with Treasure Data CDP audience segments, to build and activate precise account and contact-level targeting across programmatic, display, and social channels.
• Report on ABM advertising outcomes including account reach, engagement lift, influenced pipeline, and optimization plans to close gaps between targets and actual KPI performance.
• Design and execute coordinated multi-channel account experiences — ensuring messaging, creative, and sequencing align across display, video, and social touchpoints for each account tier.
• Test and expand into new channels while partnering with Marketing Tech teams to build integrations for audiences and measurement
• Run structured testing across audiences, creative formats, offers, and landing pages; manage budgets to efficiency targets and deliver weekly insights and recommendations.
• Collaborate with Demand Generation and Field Marketing teams to ensure ABM programs align with account priorities, upcoming product launches, and new market expansion.

Key Skills

ABM Platform & Audience Expertise

• 6
  
  Sense: intent-based segmentation, predictive audience creation, account scoring, and campaign activation across the 6
  
  Sense advertising network.
• Treasure Data CDP: audience building, segment management, identity resolution, and data activation to paid media platforms.
• Programmatic ad buying via DV360 or similar DSPs, including account-matched and intent-based targeting strategies.
• Social platform expertise across Linked In (Matched Audiences, Account Targeting), Meta, and Reddit — including retargeting and look-alike audience strategies.
• Ad format testing across display, video, native, and social; understanding of sequenced messaging and creative best practices for ABM.

Optimization & Experimentation

• Structured testing frameworks: audiences, creatives, offers, and landing pages; incrementality and lift measurement where applicable.
• Account-level budget management and pacing; spend allocation by account tier, channel, campaign, and funnel stage tied to pipeline targets.
• Familiarity with ABM measurement frameworks including account engagement scoring, influenced pipeline, and multi-touch attribution.

Technical & Analytics Skills

• Comfortable using AI tools including Claude and Microsoft Copilot to generate ideas and performance analysis
• Advanced Excel / Google Sheets for data analysis, budget modeling, and reporting.
• Experience with Adobe Analytics, DV360, and Linked In Campaign Manager for lift studies, reach/frequency measurement, and performance analysis.
• Proficient reporting skills; comfortable exporting and interpreting platform data to draw performance conclusions and inform optimizations.
• Ability to build correlation models and analysis…