Product Marketing Manager

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Regular Full-Time Delano, MN, US

ABOUT LANDSCAPE STRUCTURES

Landscape Structures Inc. has been the leading manufacturer of commercial playground equipment in the world for more than 50 years. Our employee‑owned company designs community and school playgrounds that encourage kids of all ages and abilities to learn persistence, leadership, competition, bravery, support, and empathy through play. Landscape Structures pushes the limits—of design, inclusion, and play—to help kids realize there is no limit to what they can do today and in the future.

For a better tomorrow, we play today.

POSITION SUMMARY

This position is responsible for developing product marketing initiatives that help drive the key strategies for the business. This includes market research to inform the new product development process, product launch and marketing strategy, and leading the development of product‑specific sales enablement tools/materials. This position works closely with Product Development, Engineering, Design, IT, Sales, Marketing and our Distribution Channel to bring products to market.

VALUES

These values are more than just words on the wall. They guide our decisions and how we support one another.

• Encourages creativity and innovation.
• Seeks new knowledge and solicits different perspectives.
• Works comfortably in situations without clear boundaries.
• Embraces change and promotes acceptance of change in others.

Commitment and Passion

• Communicates the department vision, strategic direction and purpose.
• Rallies support behind the vision; inspires and motivates others to share the vision and works towards its achievement.
• Demonstrates an authentic dedication to their employees and the contributions each of them make.

Integrity

• Sets high standards for individuals and teams and communicates their achievements.
• Leads by example – walks the talk during even difficult times. “Acts” each day congruent with what is “said” to be important.
• Generates trust by following through, keeping promises, and respecting individuals.

Teams and Relationships

• Acts as a coach and facilitator to individuals and teams.
• Establishes positive working relationships throughout the organization.
• Sets clear expectations for individuals and groups; monitors as appropriate to meet business objectives.
• Develops strategies to influence others toward department and/or company goals.

DUTIES AND RESPONSIBILITIES

• Spearheads research and analysis for key segments. Monitors market and industry trends. Conducts competitor analysis & market research. Researches opportunities for new product categories.
• Conduit for Rep feedback on existing products or new product opportunities.
• Works in parallel with the Product Manager throughout the New Product Development Process, playing a lead, shared or supporting role depending on the stage.
• Collaborates with the NPD Project Manager throughout the New Product Development Process to ensure timely and effective launch of new products.
• Provides leadership and marketing direction for cross‑functional teams; identifying objectives, establishing plans/milestones and success criteria, monitoring teams’ progress, managing risk, and successfully delivering the desired results.
• Leads product launch efforts (Play, Custom, Shade, Water). Empowers go‑to‑market teams such as Sales, Reps, Customer Experience, etc. with product messaging and assets and makes sure all systems/tools are prepared to support launch efforts.
• Leads Implementation Team projects including product launches, product changes, product sun setting, annual price changes, etc.
• Identifies a coherent marketing strategy for products and product lines.
• Influences and aligns business leaders to ensure the successful execution of the marketing for all product initiatives and projects. Communicates product plans, delivery and performance to all stake holders in an effective and timely manner.
• Provides product knowledge in training for key positions in the organization and throughout the distribution channel.
• Manages activities…