Marketing & Communications Manager

Marketing & Communications Manager Position Statement

Reports To:

Director of Enrollment & Marketing Communications

FLSA Status:
Non-Exempt

Department:
Advancement

Division:
Marketing Communications

Contract:

12 Months

The Marketing & Communications Manager leads the planning, coordination, and day‑to‑day execution of Dawson’s marketing and communications initiatives. This role ensures that the School’s story is communicated clearly, consistently, and effectively across internal and external channels. Working closely with the Director of Enrollment & Marketing Communications, the Manager translates institutional priorities and strategic messaging into structured communications plans, editorial calendars, and coordinated campaigns.

The role is responsible for managing the production of major communications initiatives, guiding the development of content and publications, and ensuring that communications workflows support both quality and sustainability. Through thoughtful planning, editorial leadership, and collaboration across departments, the Marketing & Communications Manager helps ensure that Dawson’s communications strengthen enrollment efforts, support community engagement, and reflect the School’s Mission and Core Values.

• A workable annual communications plan and editorial calendar
• Strong coordination of school-wide communications
• More reliable execution across website, social, email, and publications
• Strong first drafts and production systems for institutional communications
• Better workflow management, reduced last‑minute scrambling, and clearer task distribution

The essential duties and responsibilities of this position include, but are not limited to:

• Professional Standards & Conduct:
  Consistently upholds professional standards of personal presentation, punctuality, attendance, and engagement at meetings, duty coverage, safety protocols, decision‑making, and maintains required credentials.
• Commitment to Dawson Culture:
  Demonstrates a comprehensive understanding and support of Dawson's mission, vision, core values, and diversity statement; actively participates in school‑wide events.
• Confidentiality & Ethical Practice:
  Honors confidentiality of school, student, and family information and demonstrates ethical decision‑making in all professional contexts. Talks to people and not about people.
• Working Agreements:
  Upholds Dawson working agreements, including assuming positive intentions in all interactions, placing student safety above all else, respecting the opinions and ideas of all team members, sharing new ideas, holding self and others accountable for the impact of words and actions, mindfully sharing the air, and proactively seeking solutions before problems erupt.

• Communications Planning & Workflow Management
  • Lead the annual communications planning process for campaigns, content priorities, and key deliverables
  • Maintain and enforce an institution‑wide communications calendar
  • Build workflows, intake systems, and briefing processes for communications requests
  • Anticipate seasonal demand and allocate production capacity accordingly
  • Help create a more sustainable rhythm for school‑wide communications
• Brand Stewardship & Message Development
  • Translate Dawson’s strategic priorities into clear communications plans and content direction.
  • Develop first drafts, messaging frameworks, and content angles for campaigns and major initiatives.
  • Help maintain brand consistency across channels in partnership with the Director.
  • Bring major messaging and high‑impact communications to the Director for final review and approval
  • Support the continued development of stronger messaging standards across the School
• Internal Communications Coordination
  • Coordinate school‑wide communications, including the weekly bulletin and broad constituent messaging.
  • Establish standards for tone, clarity, and frequency across divisional and program communications.
  • Sequence and organize communications so messages are better aligned and less duplicative.
  • Partner with school leaders to improve coherence across internal…