Client Marketing Strategist

At VantagePoint, we believe in the power of collaboration. We are a small but driven team helping organizations ensure their outside presence matches who they truly are. As our team grows, clear responsibilities and strong workflow systems help us serve clients with consistency, quality, and professionalism.

The Client Marketing Strategist role focuses on content development, campaign planning, client communication, and strategic marketing coordination across multiple client accounts.

At VantagePoint, we believe in the power of collaboration. We are a small but driven team helping organizations ensure their outside presence matches who they truly are. As our team grows, clear responsibilities and strong workflow systems help us serve clients with consistency, quality, and professionalism.

The Client Marketing Strategist role focuses on content development, campaign planning, client communication, and strategic marketing coordination across multiple client accounts.

The Client Marketing Strategist is responsible for developing client messaging, coordinating campaign direction, and supporting strategic marketing efforts across digital, print, and social platforms.

This is a highly collaborative, client-facing role. The person in this position will work closely with clients to understand their goals, gather information, guide content direction, and help move marketing projects forward.

Internally, this role serves as a bridge between strategy, content development, design, and campaign execution. The Client Marketing Strategist helps shape messaging, organize project direction, communicate client needs to the team, and ensure campaigns align with client goals, brand voice, and VantagePoint’s quality standards.

This position requires strong communication, comfort working directly with clients, and the ability to collaborate closely with the internal VantagePoint team.

• Lead development of blogs, website copy, campaign messaging, and strategic content
• Craft messaging aligned with each client’s mission, voice, and audience
• Develop campaign themes, storytelling concepts, and content direction
• Apply SEO best practices to written website and blog content
• Assist with content planning and long-form storytelling initiatives

• Participate in campaign planning and strategy discussions
• Coordinate messaging direction and campaign structure before production begins
• Develop timelines, organize deliverables, and support workflow coordination
• Gather client assets, information, and approvals as needed
• Help ensure campaigns move consistently from planning through execution

• Serve as a point of contact for assigned projects and client communication
• Help identify client needs and opportunities for future marketing support
• Support planning meetings, content discussions, and campaign reviews
• Maintain professional communication and follow-through with clients and team members

• Review social media, website, and campaign performance data
• Assist in preparation of quarterly reports and strategic recommendations in collaboration with the internal team
• Identify trends, opportunities, and areas for improvement across campaigns

• Develop the strategy behind comprehensive marketing campaigns, including messaging direction, audience focus, campaign goals, and recommended channels
• Coordinate campaign concepts across social media, website content, email marketing, print materials, video, and other client touchpoints
• Collaborate with the design team to ensure creative assets support the overall campaign strategy and client goals
• Provide clear direction for visuals, messaging, and campaign flow without serving as the primary graphic designer
• Support video scripting, content planning, campaign outlines, and multimedia direction as needed
• Ensure campaign pieces work together cohesively across platforms and reflect the client’s voice, goals, and brand identity

• All content and deliverables must align with…