Product Marketing Manager - CNC

Be yourself at Protolabs

Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. We are an equal opportunity employer, and we are committed to building a diverse team that feels they are valued in the workplace. So do you feel you are not meeting every single requirement but still intrigued? We encourage you to apply.

You can help make our company even better. We do not discriminate based on race, color, national origin, sexual orientation, gender, age, mental or physical ability, or any other characteristic. We strongly believe diversity makes for more successful teams.

We are the leaders in digital manufacturing. We hire doers, makers, and creative thinkers who tackle our roles with an entrepreneurial spirit. Our culture is centered around meaningful work that brings new and innovative products to market at unprecedented speeds. We are a diverse team that comes from all walks of life and take pride in our team who is smart, genuine, humble, and passionate about what we do.

It’s our people who fuel our creativity and make our culture feel like home.

This is a fixed hybrid role (onsite Tuesday, Wednesday, Thursday; remote Monday and Friday) in Maple Plain, MN.

Ready to spark change and drive innovation? Step into the role of Product Marketing Manager and become the architect of how our most exciting offerings are seen and felt by customers. Here, you’ll unleash your creativity to shape messaging and positioning for CNC and Sheet Metal products and the aerospace and defense markets, that not only enhance our customers’ lives, but leave a lasting mark on the world.

This is your chance to turn breakthrough ideas into real impact—let your strategy ignite the future! You will work in a highly matrix environment and collaborate cross‑functionally with the rest of the marketing team, product management, sales, engineering, and customer service to develop marketing strategies that deliver double‑digit revenue growth for Protolabs’ unique digital manufacturing service offering in the Americas.

• Work with the rest of the marketing and product management team to develop a marketing strategy for Protolabs’ services, including identifying key target audiences, competitive landscape, growth objectives, and strategies to find new customers and retain existing customers.
• Member of the service line growth team to serve as marketing point for key marketing growth strategies.
• Act as a conduit between product management and marketing communications during product launches and go‑to‑market planning.
• Lead service messaging and value proposition work that positions Protolabs’ capabilities in a differentiated and market‑leading way.
• Monitor and compare competitors’ marketing strategies across multiple channels, including digital (paid/organic/social) and traditional (trade shows/events/PR), to ensure market/service leadership and differentiation across all key segments.
• Gain intimate customer persona knowledge and understanding of how Protolabs’ unique value proposition applies across multiple use cases; socialise this knowledge with the rest of the marketing team and ensure adequate interpretation in content development, messaging, positioning, etc.
• Ensure all marketing messages articulate the right value and are relevant to intended audiences/personas.
• Collaborate with other marketing and product management members to develop innovative marketing campaigns to raise awareness for Protolabs’ capabilities, generate demand, and ultimately drive revenue results.
• Use data analytics to assess the health of the service line and identify key growth opportunities.
• Partner with sales and the rest of the marketing team to ensure the right type of sales enablement tools and resources needed for revenue attainment.
• Understand and document the customer/buyer journey, including where they get information, and the who, what, when and why behind every key decision.
• Accountable for partnering with sales, product management, and other cross‑functional teams to ensure the attainment of upper‑funnel…