Marketing & Partner Success Coordinator

The Story

For more than 100 years, the Finnish family-owned company Puustelli Group has helped people create kitchens that feel personal, functional, and timeless. Today, Puustelli kitchens can be found around the world — including the home of Andrew Zimmern — and the products have received multiple international design and innovation awards along the way.

This is an early foundational role within Puustelli North America. You will work directly with the founder and help shape the systems, partnerships, content, and ways of working that define the next phase of the business.

This is not a traditional marketing role. You will help grow a new category of cabinetry while supporting partners, creating scalable marketing systems, and helping tell the Puustelli Smart Frame story across digital and real-world environments.

We are looking for someone who enjoys building, learning fast, taking ownership, and helping partners succeed. We focus on growth-oriented partners and want someone who genuinely enjoys helping ambitious people and businesses grow.

• Develop and execute social media content across Instagram, Linked In, Facebook, You Tube, and other platforms — including filming, editing, publishing, and helping shape content strategy and channel growth
• Help partners communicate effectively about Puustelli Smart Frame while supporting joint lead generation efforts
• Create marketing materials, partner toolkits, landing pages, newsletters, and training materials
• Support the onboarding and activation of new partners
• Create training materials, videos, and documentation to help partners learn and use Smart Frame Studio, our proprietary design and ordering tool
• Participate in partner visits, installations, photo shoots, training sessions, and occasional warehouse and fulfillment support
• Help productize new concepts and turn complex ideas into simple communication
• Use AI tools daily to improve content creation, communication, workflows, and efficiency
• Occasionally support customer service inquiries, coordination tasks, and operational activities when needed

• Early foundational role working directly alongside the founder to help shape the business from the ground up
• Opportunity to help shape a new category and partner ecosystem in North America
• High visibility and ownership across marketing, partnerships, systems, and operations
• Flexible hybrid working style focused on outcomes and initiative
• Opportunity for the role and responsibilities to grow significantly with the business
• Work with award-winning products, forward-thinking partners, and AI-first workflows

This is a hands-on role that includes partner visits, job sites, trade shows, content creation, occasional warehouse and fulfillment support, and helping stage kitchens, unpack shipments, or prepare environments for training and marketing.

Some days are strategic. Some are hands-on.

We care more about curiosity, integrity, initiative, and willingness to learn than perfect resumes. We are looking for someone who enjoys helping things move forward in real life — not just from behind a desk.

We are an AI-first company. AI is part of our daily workflow across marketing, operations, product development, and communication.

Please share tangible examples of how you have used AI tools in real-world situations, projects, studies, content creation, or problem solving.

• Ability to begin posting content within the first week
• Flexibility to work approximately 8–24 hours per week
• Reliable transportation for visiting different locations
• Integrity, curiosity, adaptability, and respect for others
• Strong written and visual communication skills
• Comfortable learning and applying new software and AI tools quickly, with tangible examples of real-world AI use
• Self-starter mindset with ability to work independently
• Comfortable in a startup-to-scaleup environment where progress matters more than perfection

• Video, photo, and interview content created from completed partner projects and installations
• New partners successfully onboarded and activated
• First Smart Frame…