Social Media Manager – Hunting, Wildlife & Travel

We're looking for a creative, strategic, and highly driven Social Media Manager to help grow our brands across hunting, wildlife, travel, outdoor experiences, and lifestyle content.

This is not a traditional social media scheduling role.

We're looking for someone who understands what makes people stop scrolling, watch, engage, share, and take action. You’ll help develop social media strategies, create and curate compelling content, manage multiple platforms, build engaged communities, and turn real-world experiences into content that drives brand awareness and growth.

If you live and breathe social media, understand the outdoor and hunting audience, and know how to turn authentic experiences into compelling digital content, we'd love to meet you.

This role will help manage the social media presence of a growing portfolio of brands focused on hunting, wildlife, travel, outdoor experiences, and lifestyle content.

You'll work closely with leadership, content creators, hosts, and other team members to develop and execute social media strategies across platforms such as Instagram, Facebook, Tik Tok, You Tube, and other emerging channels.

You'll have significant creative freedom and the opportunity to help shape the voice, personality, and digital presence of the brands.

This is a high-impact role for someone who wants to take ownership, move quickly, experiment with new ideas, and directly contribute to audience and business growth.

• Develop and execute social media strategies across multiple platforms
• Create content calendars and manage daily publishing schedules
• Identify trends, emerging platforms, and opportunities to increase reach and engagement
• Adapt content to maximize performance on each individual platform
• Continuously test new content formats, messaging, hooks, and creative approaches

• Create engaging posts, Reels, Stories, short-form videos, graphics, captions, and other social content
• Repurpose existing video, photography, podcasts, and long-form content into social-first assets
• Identify the strongest moments from larger content libraries and turn them into high-performing social posts
• Write compelling captions, headlines, hooks, and calls-to-action
• Collaborate with video and creative teams to develop content specifically for social media

• Build and manage highly engaged online communities
• Respond to comments, messages, and audience interactions
• Develop strategies to increase followers, engagement, shares, and organic reach
• Monitor audience sentiment and identify opportunities for deeper engagement
• Help turn followers into customers, advocates, and loyal members of the brand community

• Track social media performance and audience growth
• Monitor KPIs including reach, engagement, views, follower growth, traffic, and conversions
• Analyze what content performs best and use those insights to improve future content
• Provide regular performance reports and recommendations to leadership
• Use data to continually refine the social media strategy

• Utilize AI tools to accelerate content creation, research, ideation, editing, scheduling, and analytics
• Experiment with emerging social media tools and technologies
• Identify opportunities to improve efficiency through automation and AI
• Stay current with changes to social algorithms, features, trends, and best practices

• Travel periodically to hunting destinations, outdoor events, and other experiences
• Capture social-first content in the field using mobile devices and cameras
• Identify spontaneous moments and behind-the-scenes opportunities
• Work with hosts, founders, guests, and influencers to create authentic content

• 2+ years of professional social media management or content marketing experience
• Demonstrated success growing social media…