Marketing and Communications Manager

Location: Litchfield

Job Summary The Marketing & Communications Manager leads local outreach, patient engagement and public relations for MMHC. This position develops and manages the organization's marketing plan and efforts to promote its mission, providers and grow its services. Acting as the primary storyteller, brand champion and media liaison, this position is key to building trust and strong ties with the community, local businesses and staff ential Job Functions Job functions are those tasks, duties and responsibilities that comprise the means of accomplishing the job's purpose and objectives.

Job functions are critical or fundamental to the performance of the job. They are the major functions for which the person in the job is held accountable.

Supervisory Responsibilities:

Manages the Marketing & Foundation Coordinator and Employee Community Committee.

Strategic Marketing & Brand Management:

Develop & implement a comprehensive marketing strategy and plan to promote the organization's mission, programs and services.

Design and execute data-driven marketing campaigns to promote specific service lines.

Maintain visual and print brand consistency across all departments, signage promotional materials and internal documents. Ensure consistency and alignment with MMHC's values and mission.

Analyze local healthcare demographic and patient migration patterns and work with leadership teams to identify opportunities for service growth.

Monitor and analyze marketing performance metrics, adjusting strategies as needed to achieve goals.

Public Relations & Communication:

Serves as a liaison/spokesperson with local newspapers, radio stations and press. Draft and distribute appropriate press release materials.

Collaborate with leadership team to draft timely and accurate messaging both internally and externally as directed.

Create compelling messaging and content across various channels, including digital media, print materials and events.

Collaborate with internal teams and external partners to execute marketing campaigns and initiatives.

Coordinates community events, supports facility activities, and tours as appropriate.

Participates in appropriate professional and community committees.

Content Creation & Digital Media:

Oversee content calendar, growth and community engagement across Facebook, Linked In, Instagram and local digital platforms.

Manages website updates, search engine optimizations and user experience metrics to keep patient portals and information accessible.

Writes, edits and produces compelling internal and external communications, reports, patient testimonials, videos and educational brochures.

Note:

This job description does not state or imply that the above are the only duties and responsibilities assigned to this position. Employees holding this position may be directed to perform job-related tasks other than those specifically presented in this job description.

Minimum Qualifications Bachelor's degree in marketing, communications, public relations, journalism or related field.
3 - 5 years of progressive experience in marketing or public relations.

Demonstrated success in developing and implementing marketing strategies, preferably in the nonprofit or healthcare sectors.

Exceptional written, editorial and verbal communication skills.

Technical proficiency with content management systems, email marketing tools and social media schedulers.

Willingness to attend occasional evening and weekend meetings and community events.

Knowledge, Skills & Abilities (KSAs)
Leadership and team development.

Regulatory and compliance knowledge.

Operational and financial management.

Effective communication and collaboration.

Strategic thinking and problem-solving.

Commitment to patient-centered, community-focused care.

Adaptability - proactively navigating constant industry shifts - such as regulatory changes, financial pressures and technological advancements - by swiftly adjusting strategies, fostering innovation and empowering teams.

Ability to work independently and meet the demands of a CAH/rural hospital environment.

Skilled at incorporating AIDET into professional practice.

Understands role in patient confidentiality and must protect patient information from unauthorized access, use or disclosure as defined by HIPAA.Ability to respond quickly and decisively to emergency situations and participate in shelter-in-place and disaster response protocols.

Skilled in building productive and professional working relationships with employees, providers, senior leaders and stakeholders from varied cultural, professional and personal backgrounds.

Preferred Qualifications Prior experience in a healthcare organization preferred.

Familiarity with the organization's service area.

Expertise in data analytics, digital marketing and project management, to guide teams, interpret trends, and execute effective, data-driven strategies.

Familiarity with HIPAA compliance regarding patient privacy and photography in marketing materials.

Computer Skills Proficiency in Microsoft Office Suite…