Database Marketing Specialist

Treasure Island Resort & Casino is seeking a Database Marketing Specialist to drive guest engagement and revenue through data-driven campaigns. In this role, you will segment guest databases, build and execute email, direct mail, and digital offers, and track performance for our casino, hotel, dining, and entertainment venues. You will analyze player data, loyalty activity, and promotions to optimize targeting and ROI, create reports and dashboards, and partner with marketing, analytics, and operations teams.

Ideal candidates bring strong SQL/Excel skills, marketing automation experience, and a passion for guest-focused hospitality in a fast-paced resort environment.

Responsibilities

• Develop and execute database-driven marketing campaigns across email, direct mail, and digital channels
• Segment and manage guest and player databases to target offers and promotions
• Analyze player, loyalty, and campaign data to improve targeting, ROI, and guest engagement
• Build and maintain campaign performance reports and dashboards
• Collaborate with marketing, analytics, and operations teams to align offers with property goals
• Support loyalty and rewards strategies for casino, hotel, dining, and entertainment guests
• Ensure data quality, list hygiene, and compliance with privacy and opt-out requirements
• Test and optimize campaigns, offers, and messaging using A/B and multivariate approaches

Required Skills

• SQLExcel and data analysis
• CRM/database marketing platforms
• Marketing automation tools (email, SMS, direct mail integrations)
• Campaign segmentation and targeting
• Reporting and dashboarding (e.g., Power BI, Tableau, or similar)
• A/B and multivariate testing
• Data hygiene and list management
• Understanding of loyalty and rewards programs
• Basic statistics and marketing analytics