Director of Marketing
Job in
Newport, Washington County, Minnesota, 55055, USA
Listed on 2026-09-02
Listing for:
Bailey Nurseries, Inc
Full Time
position Listed on 2026-09-02
Job specializations:
-
Marketing / Advertising / PR
Marketing Management, Marketing Communications, Brand Ambassadors & Brand Management -
Management
Job Description & How to Apply Below
Bailey Nurseries, Inc., a fifth-generation, family-owned horticultural leader, seeks a Director of Marketing to shape and grow its trusted plant brands. This role leads integrated marketing strategy across wholesale and retail channels, overseeing brand management, digital, content, and trade marketing. Partnering closely with sales, growing, and operations teams, you'll drive product launches, campaigns, and merchandising tools that support garden centers, landscapers, and retailers nationwide.
Lead and mentor a collaborative marketing team in a down-to-earth, innovative, quality-focused culture.
Responsibilities
- Lead development and execution of integrated marketing strategy to grow brand presence and sales across wholesale and retail channels
- Oversee brand management for Bailey Nurseries' product lines, ensuring consistent positioning and storytelling across all touchpoints
- Plan and manage annual marketing budget, ensuring strong ROI on campaigns, events, and digital initiatives
- Direct digital marketing, including website, email, social media, and content marketing to support customers and sales teams
- Collaborate with sales, production, and product development to align marketing plans with business and growing cycles
- Analyze market trends, customer insights, and competitive activity to guide product launches and promotional strategies
- Manage relationships with agencies, vendors, and industry partners to extend brand reach and effectiveness
- Lead, mentor, and develop a high-performing marketing team in a collaborative, family-oriented culture
- Oversee creation of marketing collateral, trade show materials, and retail merchandising tools for garden centers and landscapers
- Track and report on key marketing performance metrics, recommending adjustments to optimize results
Required Skills
- Marketing strategy
- Brand management
- Digital marketing
- Content marketing
- B2
- B marketing
- Budget management
- Market analysis
- Team leadership
- Project management
- CRM/marketing automation
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