VP, Brand Strategy and Creative Services

Job Summary

The Vice President, Brand Strategy & Creative Services will lead the development and execution of comprehensive brand and creative strategies that drive market growth and enhance brand equity. This senior leadership role oversees all creative functions, including brand strategy, design, copywriting, and packaging. Additionally, the VP leads the marketing operations team encompassing content management and the full account executive team, ensuring seamless collaboration and delivery of impactful marketing initiatives.

• Define and lead enterprise brand and marketing strategy, ensuring alignment with business objectives and customer needs.
• Lead teams responsible for developing differentiated value props, positioning, messaging frameworks, and go-to-market strategies across products, solutions, and customer segments.
• Drive customer segmentation, audience targeting, and journey mapping to improve customer acquisition, engagement, retention, and lifetime value.
• Establish strategic marketing priorities and integrated marketing plans that strengthen brand equity, accelerate growth, and deliver measurable business outcomes.

• Lead creative services, including design, copywriting, and packaging ensuring a cohesive and compelling differentiated brand presence across all channels and customer touchpoints.
• Establish creative standards and governance that reinforce brand consistency and drive business results.
• Champion innovative storytelling, content development, and visual communication strategies that enhance audience engagement and strengthen market positioning.

• Lead marketing operations strategy, including resource planning, workflows, technologies (e.g. Workfront and Aprimo) to maximize efficiency, scalability, and effectiveness.
• Develop content strategy and drive full execution including alignment, governance, creation, distribution, and measurement to drive impact and accelerate speed to market.
• Oversee marketing project management and account services functions, ensuring successful delivery of strategic initiatives, campaigns, and business priorities.
• Identify and implement opportunities for process optimization, automation, and operational efficiency that improve productivity and maximize marketing effectiveness.

• Establish KPIs that align marketing investments with business objectives and apply data-driven approaches to optimize marketing programs, resource allocation, and organizational performance.
• Ensure AI is a part of everything we do to drive efficiency and scale.
• Foster a culture of experimentation, testing, innovation, and continuous learning to enhance marketing effectiveness and ROI
• Establish governance and standards that ensure responsible, scalable, and effective use of AI across the marketing organization. Partner with Digital, Data & Analytics, and IT to integrate AI capabilities into marketing workflows and systems.

• Lead cross-functional initiatives that strengthen brand value, accelerate growth, improve customer experience, and enhance organizational effectiveness.
• Build strong relationships across the organization (Marketing, Sales, Product Divisions, HR, Finance, IT, and Operations) to drive alignment, accountability, and successful execution of strategic priorities.
• Cultivate a performance-oriented culture grounded in learning, experimentation, adaptability, and results.
• Successfully navigate ambiguity, lead change, and drive alignment in a dynamic, fast-paced environment.
• Develop and retain high-performing leaders and teams while fostering a culture of collaboration, accountability, innovation, and continuous improvement.
• Provide strategic direction for annual planning, budgeting, organizational design, and resource allocation.

• 12+ years of progressive leadership experience in brand strategy, marketing, creative services, marketing ops, and content strategy, including 5+ years leading large, multi-functional teams.
• Proven ability to drive Marketing strategies through to successful execution, resulting in positive business outcomes and profitability
• Strong business acumen with the ability to translate market opportunities and customer insights into strategic initiatives, operational improvements, and…