Marketing Strategist

Position: Marketing Strategist $70,000-$115,500/annually
Location: Onamia

It's fun to work in a company where people truly BELIEVE in what they're doing!

We're committed to bringing passion and customer focus to the business.

For current employees of Mille Lacs Corporate Venture and its subsidiaries, please login to Workday and visit the Jobs Hub for internal career opportunities.

Grand Casino Mille Lacs/Hinckley Marketing StrategistDEPARTMENT:

MarketingEXEMPT (Y/N):

Y

REPORTS TO:

Director of Advertising & Creative Services SALARY GRADE:

E10

Shape the Story. Grow the Audience. Prove the Impact.

As a Marketing Strategist, you’ll support digital and traditional marketing and advertising efforts of Grand Casino, helping to build a best-in-class center of excellence for Grand Casino. You’ll support the delivery of multiple marketing projects across web, app, email, SMS, social, paid media, and traditional channels, managing scope, schedule, KPIs, and quality along the way. You’ll provide ongoing strategic consultation and superior partner support that elevates our brand, attracts Guests, and moves business goals forward.

What You’ll DoBrand + Marketing Strategy Work with property leadership to ensure traditional and digital campaigns, online content, and social media collateral align with an overall brand strategy designed to attract Guests and build both awareness and organic engagement.

Collaborate with property leadership and make recommendations on how best to increase market share and seize upon emerging digital opportunities.

Collaborate with property marketing departments to develop new media strategies based on business goals and marketing programming, presenting briefs on emerging opportunities and new media.

Support traditional media planning and public relations efforts that complement the digital ecosystem.

Provide ongoing strategic consultation and responsive support to internal partners, translating their business objectives into channel-level plans.

Digital Content + Social Media Support the creation of marketing materials for email, app, landing pages, and other web platforms to drive traffic and promote our offerings, services, and experiences.

Build and execute social media strategy through research, benchmarking, messaging, and audience identification.

Create consistent and meaningful content on all social media platforms and implement social media marketing plans and editorial calendars.

Act quickly and gracefully to resolve Guest complaints or criticism posted on social media, escalating as appropriate.

Search + Analytics Manage SEO tactics including keywords, page titles, strategic naming, metadata, and local search optimization for enterprise businesses.

Provide subject matter expertise regarding digital analytics, social media, and search engine optimization.

Create detailed reporting of Guest and marketing data, delivering regular, actionable insights on channel and conversion performance.

Create detailed reports of sitewide Guest behavior, navigation behavior, and potential user-experience improvements, and recommend changes based on what the data shows.

Team Leadership + Development Directly supervises the Digital Content & Email Specialist, Social Media Strategist, and Social Media Specialist, assigning and balancing workload across campaigns, channels, and deadlines.

Sets clear priorities and quality standards for the team, reviewing work to ensure brand consistency, accuracy, and timely publication across all channels.

Provides ongoing coaching and feedback, conducts performance conversations and annual reviews, and builds individual development plans that strengthen bench depth across digital and traditional channels.

Partners with Talent on recruitment, selection, and onboarding, and addresses performance or conduct concerns promptly and consistently…