Director of Advertising and Creative Design

Position: Director of Advertising and Creative Design $100,000-$165,000/annually
Location: Onamia

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Grand Casino Mille Lacs/Hinckley Director of Advertising and Creative Services DEPARTMENT:

Advertising and Creative ServicesEXEMPT (Y/N):

Y

REPORTS TO:

Head of Marketing StrategySALARY GRADE:

E12

Lead the Vision. Elevate the Brand. Drive Results.

As the Director of Advertising and Creative Services, you’ll serve as Grand Casino’s enterprise advertising leader and the primary advertising business partner to property leadership. You’ll translate business objectives into integrated advertising, creative, media, and content solutions across Grand Casino Mille Lacs and Hinckley, leading a hybrid in-house model that pairs the speed and brand knowledge of internal resources with the scale and specialized capabilities of external partners.

You’ll set clear priorities, develop Associates, strengthen workflow and accountability, protect the Grand Casino brand, and ensure campaigns are delivered with strategic focus, creative excellence, operational discipline, and measurable impact.

What You’ll Do Leadership + Business Partnership Lead Advertising and Creative Services as a shared service supporting Grand Casino Mille Lacs and Hinckley.

Serve as the primary advertising business partner to property leadership, translating business objectives, audiences, market conditions, and revenue priorities into clear recommendations and into annual and campaign-level advertising plans.

Lead, coach, and develop Associates through role clarity, performance expectations, development plans, cross-training, and succession readiness, including mentoring, stretch assignments, and readiness plans that support Band Member advancement.

Present strategies, concepts, budgets, risks, and results clearly to property leaders, senior leadership, and cross-functional partners.

Advertising + Creative Direction Set the creative vision and quality standards for advertising campaigns, brand communications, promotional materials, and Guest-facing content across print, digital, social, email, web, signage, video, broadcast, and on-property channels.

Lead integrated campaigns from business brief through strategy, concept, production, media activation, launch, and performance review.

Develop campaign briefs that define the business problem, audience, objective, message, offer, deliverables, timing, budget parameters, compliance considerations, and measures of success.

Provide creative direction from concept through final production and oversee brand governance, ensuring work is strategically sound, Guest-centered, accessible, and consistent with Grand Casino brand standards, voice, visual identity, trademarks, and required disclosures.

Guide integrated media and channel planning with internal specialists and Strategic Partners so the creative idea, audience strategy, media approach, and on-property execution work together.

Creative Operations + Agency Management Own advertising intake, briefing, prioritization, capacity planning, scheduling, and status reporting, creating one clear front door for requests without becoming the approver of every project.

Coordinate internal creative, production, digital, media, and project-management resources so campaigns move efficiently from concept through execution, launch, and closeout.

Manage agency, production, and vendor relationships, including scope, estimates, deliverables, timelines, quality, and performance review; recommend the internal-versus-external resource model for each assignment based on…