Director of Sales & Marketing

The Hotel Landing is the premier luxury lakeside destination in the Upper Midwest, where every experience is thoughtfully curated and every guest interaction is defined by discretion, personalization, and impeccable service. We are passionate about creating moments of elegance, authenticity, and lasting memories—combining refined hospitality with a welcoming, service-driven culture. Our team is committed to excellence, innovation, and building relationships that elevate both our brand and the experiences we deliver.

The Director of Sales & Marketing (DOSM) is the strategic and commercial leader responsible for driving The Hotel Landing’s revenue performance, brand positioning, and long‑term market success. This is a property‑based role, requiring the leader to work onsite a minimum of 4‑5 days per week, particularly through stabilization and ongoing achievement of monthly and quarterly budget objectives.

Demonstrate experience securing and managing placement within elite luxury travel programs and spearhead luxury consortia and preferred partner strategy through driving qualification, application, and ongoing optimization across programs such as Virtuoso, American Express Fine Hotels & Resorts, Chase the Edit, and Internova Curated to elevate brand positioning and high‑value demand.

• Develop and execute a multi‑channel commercial strategy across Rooms, Culinary, Events, Wellness, and experiential revenue streams.
• Partner with Revenue Management to align pricing, demand, and distribution with luxury positioning and rate integrity.
• Lead annual budgets, forecasts, and long‑term commercial planning with ownership‑level accountability.
• Identify high‑yield revenue opportunities that enhance the guest experience and reinforce the hotel’s lifestyle narrative.
• Apply yield management principles to optimize room rates and function space profitability.

• Spearhead the strategic pursuit, application, approval, and activation of the hotel into premier luxury travel and cardholder programs, including Virtuoso, Fine Hotels & Resorts (FH&R), and comparable elite platforms.
• Leverage prior experience and established industry relationships to successfully differentiate the hotel during program evaluation and onboarding.
• Manage the full lifecycle of luxury program participation from positioning and approval through launch, ongoing optimization, performance analysis, and renewal.
• Maintain active working knowledge of and relationships with Luxury Cardholder Programs, including American Express, JP Morgan Chase, Capital One, Citi, and similar partners, to drive incremental demand and visibility.
• Ensure all luxury distribution partnerships align with brand standards, rate integrity, and long‑term positioning.

• Expand visibility and production through strong relationships with luxury travel agencies and advisors, including but not limited to Virtuoso‑affiliated agencies, Ovation, Smart Flyer, First in Service, Ascot Travel, Tzell, Pro Travel, and others.
• Oversee participation in Consortia programs for independent luxury hotels, including contract management, utilization of marketing and advertising inclusions, offer and package development, and performance tracking.
• Ensure consortia partners and advisors are engaged, informed, and deliver consistent production growth.

• Drive group market share growth by reviewing, auditing, and improving the group sales process from prospecting through post‑event evaluation.
• Ensure prospecting strategies are strong, lead response times are timely and thorough, and group communications are consistent and polished.
• Oversee and optimize group sales tools and platforms such as Zoom Info, Knowland, Visiting Media, Send Sites, Syn Xis, and related systems.
• Expand the hotel’s presence in the meetings and events market through group representation programs, including managing relationships with Teneo, ALHI, and other third‑party organizations designed to increase group production.

• Provide strategic…