Digital Sales Manager

Walser Automotive Group is seeking a Digital Sales Performance Manager to drive online sales success for Burnsville Mazda. In this role, you'll own digital lead performance, ensuring fast, high-quality responses and strong conversion from web, chat, and third-party sources. You will optimize CRM usage, track KPIs, and provide clear reporting to sales leadership. Partnering closely with sales and marketing, you'll refine processes, coach the team on digital communication best practices, and support a consistent, transparent, customer-first experience that grows sales volume and profitability.

Responsibilities

• Own digital sales performance for Burnsville Mazda, aligning with Walser's one-price, customer-first model
• Monitor and improve online lead response times, follow-up quality, and conversion rates
• Optimize CRM utilization, reporting accuracy, and sales pipeline tracking
• Develop and track KPIs for digital sales, creating dashboards and performance reports
• Partner with sales leadership to refine processes, scripts, and digital customer journeys
• Coach and support sales staff on best practices for email, text, phone, and video outreach
• Collaborate with marketing on lead quality, campaigns, and website merchandising effectiveness
• Analyze performance data to identify trends, gaps, and action plans to improve results
• Ensure consistent, transparent communication and customer experience across channels
• Support onboarding and ongoing training for new and existing sales team members

Required Skills

• Automotive retail sales operations
• Digital lead management
• CRM systems (e.g., Vin
• Solutions, Dealer
• Socket, Elead)
• Sales performance analytics and reporting
• KPI development and dashboarding
• Sales process design and optimization
• Email, SMS, and phone sales communication
• Excel or BI tools for data analysis
• Customer experience management
• Team coaching and training