Content Coordinator

Overview

Job . Oldcastle® APG, a CRH Company, is North America’s leading provider of outdoor living solutions that enable customers to Live Well Outside. The manufacturer’s portfolio includes Belgard® hardscape, Echelon® Masonry, Moisture Shield® composite decking, RDI® railing, Catalyst™ Fence Solutions, Sakrete® packaged concrete, Amerimix® mortar, Pebble Technology International® pool finishes, Lawn & Garden mulches and landscape features, Techniseal® sands and sealant technologies.

Oldcastle APG is seeking a Content Coordinator for the outdoor products portfolio. This role involves organization, process optimization, and assistance with photoshoots. It focuses on developing and applying processes to standardize and maximize the efficiency of photography and video teams. The role owns the scheduling of the Minnetonka photo studio, the photo submission process, and setting up shoots in the field, as well as internal DAM management related to photos.

The ideal candidate is detail-oriented, a strong communicator with excellent follow-up skills, and a team player who is willing to assist with assembling, moving, and shifting products for in-studio photoshoots. An innately curious problem solver who enjoys developing relationships, standardization, and organization. As the #1 outdoor living solutions manufacturer in North America, this role will work with a diverse set of business leaders and translate concepts into action.

This is a hybrid position located in Minnetonka, MN.

Content Management & Workflow

• Review and assess Workfront photo and video requests
• Assign projects based on workload in collaboration with Head of Team and convert to Projects
• Support Content Team in developing comprehensive video storyboards and production plans
• Work closely with Design and Photography Teams to maintain proper tagging systems within Bynder (DAM)
• Work closely with Social Media and Video Team to maintain proper tagging systems within Ikonic or Frame.io and Vimeo
• Ensure efficient organization and searchability of video & photo library based on product requirements and maintain up-to-date asset metadata and classifications within library system

Photo Submission & Shoot Management

• Stand up and maintain an automated system for receiving and organizing photo submissions from across the country, and document workflows for the submission review process
• Collaborate with Brand and Design to outline and implement standardized criteria for evaluating photo submissions and potential shoot locations
• Review incoming photo submissions against quality standards, brand guidelines, and technical requirements, coordinating with Brand and Head of Content
• Coordinate with photographers, location owners, and internal teams to schedule and manage photo shoots
• Maintain a digital database of approved locations, submissions, and completed shoots
• Track submission status and provide regular updates to stakeholders
• Manage relationships with property owners, contractors, sales team, and obtain necessary permissions for shoots

Content Creation Support

• Collaborate with social media team to produce compelling content for organic social media campaigns across multiple brands, including capturing content on and offsite and creating content with tools like Adobe Express, Canva, Cap Cut
• Support content calendar management, ensuring alignment with brand campaigns and seasonal initiatives

Studio Coordination Responsibilities

• Maintain a user-friendly scheduling system for the photo studio and efficient use of studio time and resources (calendar view on Workfront)
• Assist with setting up photo shoots, including product staging, lighting, and equipment preparation
• Coordinate studio schedules between photographers, creative team members, and other stakeholders

Vendor Support For Projects

• Coordinating communications with CGI and rendering partners
• Day-to-day communications, sending files, passing through reviews, and maintaining timelines to keep projects on schedule

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field (or equivalent experience)
• Strong organizational skills and detail-oriented mindset
• Bas…