Content Coordinator

Overview

Job

Oldcastle® APG, a CRH Company, is North America’s leading provider of innovative outdoor living solutions that enable customers to Live Well Outside. The manufacturer’s portfolio includes Belgard® hardscape, Echelon® Masonry, Moisture Shield® composite decking, RDI® railing, Catalyst™ Fence Solutions, Sakrete® packaged concrete, Amerimix® mortar, Pebble Technology International® pool finishes, Lawn & Garden mulches and landscape features, and Techniseal® sands and sealant technologies.

Job Summary:

Oldcastle APG seeks a Content Coordinator for its outdoor products portfolio. This role provides organization, process optimization, and assistance with photoshoots. It involves developing and applying processes to standardize and maximize the efficiency of photography and video teams. The role owns the Minnetonka photo studio scheduling, photo submission process, field shoot setup, and internal digital asset management related to photos. The ideal candidate is detail oriented, a strong communicator with excellent follow up skills, and a team player who is willing to assemble, move, and shift products for in-studio photoshoots.

The role requires problem-solving, relationship development, standardization, and organization to translate concepts into action across diverse business leaders.

Job Location:

This is a hybrid position located in Minnetonka, MN.

• Review and assess Workfront photo and video requests
• Assign projects based on workload in collaboration with Head of Team and convert to Projects
• Support Content Team in developing comprehensive video storyboards and production plans
• Work with Design and Photography Teams to maintain proper tagging systems within Bynder (DAM)
• Work with Social Media and Video Team to maintain tagging systems within Ikonic or Frame.io and Vimeo
• Ensure efficient organization and searchability of video & photo library and maintain asset metadata and classifications

• Stand up and maintain an automated system for receiving and organizing photo submissions; create and document workflows for the submission review process
• Collaborate with Brand and Design to outline standardized criteria for evaluating photo submissions and potential shoot locations
• Review incoming photo submissions against quality standards, brand guidelines, and technical requirements
• Coordinate with photographers, location owners, and internal teams to schedule and manage photo shoots
• Maintain a digital database of approved locations, submissions, and completed shoots
• Track submission status and provide regular updates to stakeholders
• Manage relationships with property owners, contractors, and sales team; obtain necessary permissions for shoots

• Collaborate with the social media team to produce content for organic social media campaigns across multiple brands, including capturing content on and offsite and creating content with tools like Adobe Express, Canva, Cap Cut
• Support content calendar management, ensuring alignment with brand campaigns and seasonal initiatives

• Maintain a user-friendly scheduling system for the photo studio and efficient use of studio time and resources (calendar view on Workfront)
• Assist with setting up photo shoots, including product staging, lighting, and equipment preparation
• Coordinate studio schedules between photographers, creative team members, and other stakeholders

• Coordinate communications with CGI and rendering partners
• Day-to-day communications, sending files, passing through reviews, and maintaining timelines to keep projects on schedule

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field (or equivalent experience)
• Strong organizational skills and detail-oriented mindset
• Basic understanding of digital file management and photo organization
• Excellent written and verbal communication skills
• Ability to learn new software platforms quickly
• Strong problem-solving skills and eagerness to develop processes
• Self-motivated with ability to work independently and as part of a team
• Basic computer…