Director of Analytics & Insights

Director of Analytics & Insights

We’ve been building businesses on Amazon for more than 15 years and we continue to be on the forefront as Amazon platforms evolve. We’re uncomfortable calling ourselves experts - since Amazon is always changing,?we’re?constantly adapting - but the breadth of our knowledge is vast, and our team’s diverse experiences elevate our partners’ businesses.?

We’re?marketers, advocates, data scientists, supply chain managers, Amazonians, advertisers and merchants. But most importantly, we’re brand builders. Let’sbuild brands together.

We are seeking an exceptional analytics leader to define and drive our analytics and insights vision across the organization. This role will be responsible for establishing the strategic direction for how we measure, understand, and communicate brand performance to our clients. The Director of Analytics & Insights will lead a team of specialized analysts and insights managers, setting the standard for data-driven decision-making and creating the infrastructure that enables our organization to showcase opportunities and deliver measurable results.

This role requires deep expertise in ecommerce measurement with particular emphasis on digital advertising and upper funnel media performance. The ideal candidate will have extensive experience with Amazon Marketing Cloud (AMC), Amazon's Omnichannel Metrics, category management, and advanced analytics tools that drive brand growth insights. This leader will be responsible for not only defining what we measure but how we tell the story of brand building through data.

• Help define, implement and advance the organization's analytics and insights vision, translating strategic measurement frameworks into consistent, scalable practices that drive how brand performance is evaluated and communicated across all client touchpoints Establish the critical KPIs and measurement frameworks that define success for ecommerce brands, encompassing retail health, operational efficiency, advertising performance, and brand growth
• Partner with our Tech Platform team on the evaluation and implementation of analytics tools and platforms that enable sophisticated measurement and compelling data visualization
• Drive innovation in measurement approaches, staying ahead of industry trends and Amazon platform evolution to maintain competitive advantage

• Nourish a direct relationship with Amazon’s analytics and insights teams, staying informed of new and noteworthy measurement products and opportunities for Amazon/agency/advertiser collaboration.
• Serve as the organization's expert on Amazon Marketing Cloud (AMC), developing advanced measurement frameworks that demonstrate advertising effectiveness across the customer journey
• Design and implement measurement strategies for Amazon's Omnichannel Metrics, connecting digital advertising to retail outcomes and brand health indicators
• Develop sophisticated approaches to upper funnel media measurement, demonstrating the connection between awareness/consideration efforts and downstream conversion
• Create frameworks that help brands understand the full spectrum of data points that contribute to brand building, from awareness metrics to customer lifetime value

• Oversee the development and maintenance of standardized dashboard and reporting frameworks that enable consistent, efficient performance evaluation across the organization
• Eliminate inefficiency by creating centralized data products that prevent team members from repeatedly pulling and manipulating raw data in disparate ways
• Partner with the engineering team to build scalable data pipelines and automated reporting solutions
• Ensure data quality, accuracy, and accessibility across all measurement platforms and reporting tools

• Build and lead a high-performing analytics team with specialized expertise across category management, retail performance, brand growth, and advertising effectiveness
• Provide mentorship and professional development opportunities that elevate analytical capabilities across the organization
• Foster a culture of…