Marketing Coordinator

Panache Apparel Co. is a woman-owned business founded in 2012, known for its stylish, fun, and confident collections. Based on promoting self-expression without compromising on quality or aesthetics, Panache Apparel Co. started with trending, alternative accessories and has evolved into a full-fledged apparel brand. The company's designs prioritize quality and attention to detail, blended with bold and sassy elements.

As a Marketing Coordinator, you will play a key role in supporting Panache Apparel's digital strategy of increasing brand awareness, driving campaign performance, and fueling new customer growth through our online marketing. Reporting to our Marketing Manager, you will assist in all posting on social media platforms, creating engaging video content tailored to each platform, managing email campaigns, live selling & all things marketing needed!

You will use data analysis and reporting to guide recommendations to drive new customers and sales through our multi-channel digital marketing campaigns — all while contributing to a team culture that's welcoming and passionate about the work we do.

This is a hands-on, in-person role. The role will be focused on managing ongoing campaign execution across multiple platforms.

Location:

15300 Minnetonka Industrial Road, Minnetonka, MN 55345.
We are not currently considering remote applicants for this position.

• Execute and optimize paid campaigns to meet KPIs and align with business objectives.
• Explore and grow campaigns on Instagram, Facebook, Tik Tok, Pinterest, and other platforms to expand reach across audiences.
• Create engaging video content for each social platform, including Reels, Tik Toks, Stories, and other formats that showcase our collections and connect with our audience.
• Work closely with our team to brainstorm new ideas.
• Prepare and deliver monthly performance reports to the brand team.
• Stay ahead of evolving digital trends, platforms, and tools—proactively recommending new tactics and innovations to enhance our marketing.

• 1+ years of hands‑on digital marketing experience across multiple platforms, including Paid Search/Shopping, Pinterest, & Meta.
• Bachelor’s degree in marketing, communications, fashion merchandising, or a related field.
• Comfort and enthusiasm for being on camera, creating authentic video content, and adapting your style to fit different social platforms (Reels, Tik Toks, Stories, etc.).
• A strong understanding of fashion industry trends and retail customer behavior.
• E-commerce or fashion retail marketing experience strongly preferred.
• Ability to thrive in a fast‑paced fashion environment while juggling seasonal launches, collection drops, and multiple campaign priorities.
• Excellent communication skills with the ability to articulate creative concepts and campaign strategies.
• Comfort and conceptual understanding of social platforms (e.g., Tik Tok, Pinterest, Meta).
• E-commerce marketing experience preferred, but B2B experience will also be considered.
• High attention to detail, especially in quality assurance, to ensure ads and content align with brand standards.
• Ability to work effectively in a fast‑paced, growing company while balancing multiple priorities and deadlines.

• Social media (Instagram, Pinterest, Tik Tok - visual platforms crucial)
• Design tools (Canva and/or Adobe Photoshop/Illustrator)

• 401(k) and match
• Health insurance
• Paid time off
• Vision insurance

Entry level

Full‑time

Marketing and Sales

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