Marketing Manager

LOCATION:

Ouroffice is located in Minnetonka, MN.

A job at RAZR is like no other. We are on a mission to Be Relevant - make a meaningful difference in the lives of others. This talented team lives our values every day.

These values have made RAZR what it is for years, and today, they are more critical than ever. They keep us connected. They make us a team. They allow us to thrive.

• Youtake actionand pursue the ultimate best outcome for RAZR and our clients

• You dig in and understand the details of how the business works

• You run towards, and youdon’trun away

• You understand that "whatever it takes" is just that

• You have a plan, and you execute it even when youdon’tfeel like it

• You understand that problems are simply opportunities to solve them

• You view commitments as promises to be kept...regardless

• Youcan’tstand not knowing; you have an unquenchable thirst to understand why

• You are an active participant, never a spectator

• You are focused on outcomes and not the time it takes to achieve them

• You are grateful for both life’s challenges and opportunities

• You passionately pursue excellence in everything you do

• You laugh often anddon’ttake yourself too seriously

• You love change, and living in the gray is energizing to you

• Youcan'twait to get out of bed in the morning & get on with your day

Reports to:

Sr. Director of Strategy

The Marketing Manager will lead the planning, execution, and measurement of RAZR’s marketing initiatives. This role partners closely with Sales, Consulting, Creative, and senior leadership to strengthen brand awareness, support revenue growth, generate demand, and develop the marketing programs and materials needed to drive business results.

This position owns the marketing calendar, manages initiatives from concept through completion, and ensures programs are delivered on time, on brand, and with measurable impact. The ideal candidate is both strategic and execution-oriented—someone who can develop recommendations, manage competing priorities, collaborate across teams, and roll up their sleeves to bring ideas to life.

• Develop and execute RAZR’s annual marketing plan and calendar across business priorities and key market segments.

• Partner with leadership to translate company goals and growth strategies into actionable marketing campaigns and programs.

• Manage integrated marketing campaigns from strategy through execution, including timelines, deliverables, stakeholders, vendors, and performance measurement.

• Create andoptimizesales enablement materials, includingcapabilitiespresentations, case studies, proposals, product materials, and thought leadership content.

• Support demand generation and sales efforts through targeted campaigns designed to increase awareness, engagement, and qualified opportunities.

• Own RAZR’s content strategy and editorial calendar, including website content, social media, email campaigns, case studies, and industry insights.

• Manage social media strategy, content development, and day-to-day execution.

• Coordinate public relations efforts related to company announcements, partnerships, product launches, and industry initiatives.

• Monitor market, client, and competitor trends toidentifyopportunities andprovideactionable insights to leadership.

• Manage digital marketing programs, including SEO, SEM, paid search, paid social, and website performance optimization.

• Coordinate RAZR’s presence at conferences, trade shows, webinars, and company events in partnership with Sales and internal teams.

• Develop marketing budget recommendations, track spending, and evaluate return on investment.

• Establish andreportmarketing performance metrics, including campaign engagement, lead generation, conversion, and contribution to pipeline.

• Manage relationships with agencies, freelancers, and marketing vendors.

• Provide coaching, direction, and prioritization to marketing team members, as applicable.

• Understanding human motivation and what drives behavior

• Turning ideas into meaningful experiences and measurable outcomes

• Bringing creative concepts to life from strategy through execution

• Building…