Marketing Manager

LOCATION: Our office is located in Minnetonka, MN.

A job at RAZR is like no other. We are on a mission to Be Relevant - make a meaningful difference in the lives of others. This talented team lives our values every day. These values have made RAZR what it is for years, and today, they are more critical than ever. They keep us connected. They make us a team.

They allow us to thrive.

• You take action and pursue the ultimate best outcome for RAZR and our clients
• You dig in and understand the details of how the business works
• You run towards, and you don’t run away
• You understand that “whatever it takes” is just that
• You have a plan, and you execute it even when you don’t feel like it

• You understand that problems are simply opportunities to solve them
• You view commitments as promises to be kept…regardless
• You can’t stand not knowing; you have an unquenchable thirst to understand why
• You are an active participant, never a spectator
• You are focused on outcomes and not the time it takes to achieve them

• You are grateful for both life’s challenges and opportunities
• You passionately pursue excellence in everything you do
• You laugh often and don’t take yourself too seriously
• You love change, and living in the gray is energizing to you
• You can’t wait to get out of bed in the morning & get on with your day

Reports to:

Sr. Director of Strategy

The Marketing Manager will manage the planning and execution of RAZR’s marketing initiatives. This role will work closely with Sales, Consulting, Creative, and senior leadership to strengthen brand awareness, support lead generation, and develop the materials and campaigns needed to fuel company growth.

The Marketing Manager will own the day-to-day marketing calendar, coordinate projects from concept through completion, and ensure marketing initiatives are delivered on time, on brand, and with measurable results. This role requires someone who is both strategic and highly execution-oriented and comfortable developing recommendations, managing multiple priorities, and doing the hands‑on work needed to move initiatives forward.

• Manage and execute the annual marketing plan, calendar and campaigns across RAZR’s business and key market segments from planning through execution, including timelines, deliverables, internal contributors, agency partners, and results.
• Lead RAZR’s content and social media strategy as well as editorial calendar, including RAZR’s website, social media, email campaigns, case studies, and industry thought leadership
• Partner with leadership to translate company growth priorities into actionable marketing campaigns and initiatives.
• Support sales and lead-generation efforts by developing targeted campaigns and identifying opportunities to generate marketing-qualified leads.
• Develop, coordinate, and optimize sales enablement materials, including capabilities presentations, product materials, case studies, proposals, and thought‑leadership content.
• Establish and report on key marketing performance metrics, including campaign engagement, lead generation, conversion, and marketing contribution to pipeline.
• Build and optimize digital marketing efforts, including SEO, SEM, paid search, paid social, and website performance.
• Direct RAZR’s participation in conferences, trade shows, webinars, and company events in partnership with Sales and other internal teams.
• Coordinate public relations efforts related to company news, product launches, partnerships, and relevant industry developments.
• Monitor market, client, and competitor trends and share actionable insights with leadership and the broader team.
• Work with Finance and leadership to develop marketing budget recommendations, track spending, and measure return on investment.
• Manage external agencies, freelancers, and marketing vendors as needed.
• Provide direction, coaching, and prioritization to assigned marketing team members, if applicable.

• Human motivation
• Creative thinking
• Eager to learn
• Seeing something from idea to execution
• Team collaboration
• Winning

• Bachelor’s degree in marketing, communications, business, or a…