VP, Marketing

Description

Medica is a nonprofit health plan with more than a million members that serves communities in Minnesota, Nebraska, Wisconsin, Missouri, and beyond. We deliver personalized health care experiences and partner closely with providers to ensure members are genuinely cared for.

We're a team that owns our work with accountability, makes data-driven decisions, embraces continuous learning, and celebrates collaboration — because success is a team sport. It's our mission to be there in the moments that matter most for our members and employees. Join us in creating a community of connected care, where coordinated, quality service is the norm, and every member feels valued.

The Vice President, Marketing leads Medica's Marketing division and reports directly to the Chief Growth & Strategy Officer. The role sets enterprise marketing strategy across Employer, Individual, Medicare, and Medicaid, using market, consumer, member, and performance insights to strengthen business strategies and deliver measurable growth, engagement, and brand outcomes. The Vice President partners closely with the VP Experience and with the Director of Communications in Corporate Communications to align marketing and business communications across the four business lines.

Perform other duties as assigned.

Key Accountabilities:

• Enterprise and Product Marketing Strategy and Growth:Sets the enterprise marketing direction, including product marketing, that advances business strategy and growth
  • Develops enterprise and annual marketing strategies across four business lines, brands, and geographic markets
  • Translates growth, business, and product priorities into audience, positioning, messaging, channel, brand, and go-to-market plans
  • Uses consumer, member, market, competitive, and performance insights to identify opportunities and strengthen business decisions
  • Aligns senior leaders on priorities, investments, and measurable outcomes
• Business-Line Marketing and Communications:Leads coordinated marketing and business communications across the four major business lines
  • Directs marketing and business communications strategy for Employer, Individual, Medicare, and Medicaid
  • Partners with the Director of Communications in Corporate Communications to align business communications with enterprise messaging, reputation priorities, and standards
  • Coordinates audiences, messages, content, channels, and timing across business-line and functional partners
  • Establishes clear governance, decision rights, and accountability among Marketing, Corporate Communications, and business leaders
• Brand, Member Engagement, and Experience Partnership:Connects brand and engagement strategies to the experiences Medica intends to deliver
  • Leads brand strategy, advertising, direct and performance marketing, and audience engagement across brands and markets
  • Partners with Experience to align brand promise, member journeys, communications, and engagement strategies
  • Collaborates with Stars, Clinical, Product, Operations, Customer Service, and market leaders to improve member experience and outcomes, including CAHPS and HOS performance
  • Oversees advertising, media, research, production, and other external agency and vendor relationships
• Performance, Investment, and Marketing Operations:Ensures disciplined investment, measurement, optimization, and operational effectiveness
  • Establishes KPIs, dashboards, attribution, testing, and reporting to measure marketing effectiveness and business impact
  • Uses performance data and research to optimize strategies, campaigns, communications, and investments
  • Manages approximately $6-$7 million in direct annual expenses and coordinates or influences a broader marketing investment portfolio of approximately $20-$50 million
  • Leads forecasting,…