Commercial Marketing Manager of Member Experience

Medica is a nonprofit health plan with more than a million members that serves communities in Minnesota, Nebraska, Wisconsin, Missouri, and beyond. We deliver personalized health care experiences and partner closely with providers to ensure members are genuinely cared for.

We're a team that owns our work with accountability, makes data-driven decisions, embraces continuous learning, and celebrates collaboration - because success is a team sport. It's our mission to be there in the moments that matter most for our members and employees. Join us in creating a community of connected care, where coordinated, quality service is the norm and every member feels valued.

Medica's Commercial Marketing Manager of Member Experience is a strategic, collaborative marketing leader responsible for driving open enrollment awareness, retention, and yearround member engagement for commercial health plans. This role leads the planning, development, and execution of integrated marketing campaigns that support open enrollment, adoption, and ongoing member satisfaction.

Working closely with product, sales, compliance, marketing operations, and digital teams, this manager ensures all marketing initiatives are aligned with business goals and adhere to regulatory requirements. The ideal candidate combines strong strategic thinking with hands-on executional expertise across digital and traditional channels. Performs other duties as assigned.

• Plan and execute comprehensive open enrollment campaigns for commercial lines of business, driving awareness, engagement, and enrollment during the annual open enrollment period
• Develop integrated marketing plans that include email, web content, paid media, social, print, and sales enablement materials
• Manage timelines, deliverables, and cross-functional alignment to ensure seamless campaign rollout

• Create targeted communications and campaigns to engage and retain existing members, increase plan utilization, and improve satisfaction across the member journey
• Develop personalized and segmented marketing strategies to address the needs of members at key moments (onboarding, benefits reminders, preventive care, renewal)
• Monitor and optimize campaign performance to continually improve engagement and retention outcomes

• Partner with product, sales, compliance, and digital teams to ensure all marketing efforts align with product strategy, enrollment goals, and regulatory standards
• Serve as the marketing lead within cross-functional working groups for open enrollment readiness and member experience initiatives
• Manage external agencies, vendors, and creative partners as needed

• Craft and deploy compelling, compliant messaging across multiple channels-including email, web, social media, direct mail, SMS (where applicable), and print
• Lead copy development, creative reviews, and content optimization to ensure clarity, accuracy, and brand consistency
• Coordinate with marketing operations and digital teams to support landing pages, campaign tracking, and analytics setup

• Track, analyze, and report on campaign performance metrics across acquisition and retention programs
• Use insights to refine strategies, messaging, segmentation, and media mix
• Ensure continuous improvement through A/B testing, user feedback, and channel best practices

• Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience)
• 7 years of experience in marketing or related field, including 2 years in health insurance, healthcare, or a regulated industry
• Proven experience designing and…