Associate Product Marketing Manager

At a Glance Job Description At a Glance

Legrand has an exciting opportunity for an Associate Product Marketing Manager to join the Audio Video Division in Minnetonka, MN. The Assoc. Product Marketing Manager works with Product Marketing Manager in driving brand identity, strategy, positioning, messaging, and competitive differentiation, as well as leading sales enablement efforts and collaborating on marketing activities across multiple Legrand AV brands. The Assoc. Product Marketing Manager understands our customers, markets, applications, and competitors, using strategic insights and market data to drive the development of positioning and messaging that resonates with buyers.

This helps empower our sales channels to be successful. In collaboration with the marketing team, the manager will develop content, tools, and collateral that drive demand. Asso. Product Marketing Manager has the ability to clearly present our product’s value proposition in a way that resonates with customers and clearly articulates how we solve their problems.

• Analyze Market Opportunities:
  Help assess market opportunities and contribute to building the business case for new product development.
• Identify Trends & Derive Insights:
  Monitor industry trends, extract key insights, and provide actionable recommendations to guide product and marketing strategies.
• Develop Value Propositions & Positioning:
  Help in creating compelling product value propositions, positioning statements, and narratives that resonate with target markets and buyer personas.
• Create Marketing Plans:
  Work with Marketing partner to develop comprehensive marketing plans for supported products
• Develop External Content & Tools:
  Collaborate with marketing communications to produce external-facing content, including thought leadership pieces, webinars, sales presentations, videos, collateral, case studies, white papers, and ROI models across all funnel stages, partnering with top creative teams.
• Manage Product Web Content:
  Oversee product-related web content, providing insights and feedback to improve digital tools and user experience.
• Support Events Strategy:
  Support the Events team to develop and execute product strategy at trade shows, ensuring alignment with broader marketing goals.
• Monitor Competitor Trends:
  Track competitor activities and market trends, developing messaging strategies to differentiate Legrand | AV brands from key competitors.
• Collaborate Across Teams:
  Work with cross-functional marketing, product, and digital experience teams to drive business and product marketing strategies, ensuring consistency and accuracy across all channels and mediums. Measure performance against objectives and report results.

• Help develop Sales Tools & Content:
  Help create clear, compelling internal content and sales tools, such as sales training materials, competitive positioning documents, FAQs, and cheat sheets, to support sales teams throughout the entire sales cycle.
• Collaborate with Sales Teams:
  Partner with the brand sales organization to inspire, motivate, and guide them in securing flagship brands, while generating impactful customer success stories.
• Develop Training Materials:
  Assist in the creation of training materials for distribution and sales teams, focusing on core product strengths and the unique benefits that differentiate our products for end users.
• Manage Product Lifecycle Communications:
  Oversee communications related to the product lifecycle, including updates on pricing changes and product obsolescence.

• Bachelor’s degree in marketing, engineering or related technical degree with…