Vice President Enrollment & Marketing; VPEM

Vice President for Enrollment & Marketing (VPEM)

The VP for Enrollment and Marketing is the university's strategic point person in increasing traditional undergraduate freshmen and transfer enrollment and support the work with enrollment of new students in the Adult, Graduate extension studies (AGX) division, and retention efforts. Reporting to the President and serving as a member of the President's Cabinet, the VPEM will provide bold, innovative leadership, strategic planning, innovation to development and implementation of the College's strategic enrollment and marketing plan, promoting institution-wide recruitment, and collaborates with faculty, staff, administration, student organizations, and community groups to ensure all students have access to all resources.

Oversees leadership in the following areas of service:
Traditional Admissions, Financial Aid, Student Accounts and Enrollment Marketing.

• Champion and fulfill the mission of Bethel University, including possessing a demonstrated maturity in the Christian faith (i.e. beyond a profession of faith, the capacity to coach and mentor others)
• Personal commitment to maintaining the highest standards of integrity, professional ethics, and a commitment to social justice consistent with Bethel's core values
• Fosters a relational climate for the recruitment process and service models
• Dedicated commitment to partner with the Cabinet, Deans, and shared governance groups in leading the College in a collaborative, strategic and sustainable manner
• Invests in strong talent management of directors and team to maximize creativity, growth, and cutting-edge strategies for maximum net tuition revenue
• Analytical mindset and expertise in highly effective use of data analytics to inform strategies, goals, and decisions; proven record of applying these skills in the assessment cycle, with excellence in monitoring and reporting
• Collaborate with VP for Student Development and Success for various retention strategies
• Intercultural competence & commitment to proactively retain and recruit enrollment and marketing team members who represent a variety of backgrounds and diverse perspectives

• Strategic leadership and execution of new and creative ideas to fulfill the enrollment goals including academic profile, geographic and cultural diversity, student persistence and on-time graduation, and economic sustainability
• Facilitates and nurtures broad input by engaging with the enrollment and marketing team, campus leadership, and others in the strategic planning and advancement of recruitment efforts
• Regularly assesses strategic recruitment and implementation plan that defines goals, project plans, and key performance indicators
• Use of data analytics to inform strategies and provide training and communication with the enrollment division offices, the President's Cabinet and the Bethel community
• Focused strategic partnership with Academics, Information Technology, Advancement, Public Relations and Communications, and other offices critical to the execution of the enrollment plan
• Form and maintain relationships with vendors/partners who provide expertise and services necessary for student search, application generation, and financial aid modeling when required.
• Maintains a healthy and informed relationship with NACCAP (North American Coalition for Christian Admission Professionals).
• Name purchase procurement and vendor management (such as College Board search and other sources) and enrollment management partnerships with appropriate outsourcing assets
• Enhance the historic partnerships and relationships with the Missionary Church, strong feeder schools, community-based organizations, and college counselor networks, and cultivate and formalize new relationships

• Oversee the University's approximately $25 million financial aid budget and leverage it to achieve enrollment and discount rate targets
• Develop and execute competitive financial aid packages, pricing philosophies, student account management and strategies to achieve enrollment goals in partnership with financial aid leveraging partner
• Oversees the management of student accounts for balancing collection of all student receivables with enrollment objectives, meeting university budget obligations, and adhering to regulations
• Ensure financial aid and student accounts compliance with internal and external guidelines and of federal, state and other applicable regulations

• Develop comprehensive marketing, advertising, website and social media plans which includes focus on engagement with prospective students, families, schools and other key constituents for the purposes of enrollment
• Initiate and provide account leadership for external partnerships (such as Enrollment Fuel and Caylor) to extend the reach of the team for innovation and execution of marketing initiatives
• Continue to build knowledge and educate the university on higher education…