Senior Customer Insights Strategist

Customer insights are a strategic asset at Tire Rack—and as a Senior Customer Insights Strategist
, you’ll play a critical role in ensuring the voice of the customer informs high-impact business decisions across the organization.

This is a senior-level position designed for an experienced insights professional who can operate confidently at both the strategic and execution levels. You’ll partner closely with leaders across Marketing, Retail, Digital, and Web teams to shape priorities, uncover growth opportunities, and guide enterprise-level initiatives through customer-led thinking.

Based on-site at our South Bend headquarters, this role thrives on collaboration. We believe working closely across teams leads to stronger insights, faster alignment, and better outcomes for our customers and business.

• Partner with cross-functional teams to translate business needs into effective research and learning strategies
• Design and execute qualitative and quantitative research to support strategic initiatives
• Leverage first-party, third-party, and custom research to identify customer, market, and industry trends
• Advocate for the Tire Rack customer perspective across the organization
• Analyze large and complex datasets to identify opportunities, gaps, and growth trends
• Synthesize data and research findings into clear, actionable insights
• Connect insights to business strategy, helping teams make informed, customer-centric decisions

• Collaborate closely with UXR, Digital, Marketing, Retail, and Web teams to improve customer experience and performance
• Support enterprise initiatives by ensuring customer insights are embedded early and consistently
• Balance multiple projects and stakeholders in a fast-paced, evolving environment

• Develop compelling narratives that translate research into clear recommendations
• Present insights, findings, and strategic guidance to senior leaders and executive stakeholders
• Influence decision-making through thoughtful analysis, clarity, and strong customer advocacy

We’re looking for a strategic, analytical, and confident insights leader who enjoys turning research into action and influencing business direction.

Qualifications include:

• Strong strategic thinking, analytical, and problem-solving skills
• Proven ability to manage multiple projects and stakeholders simultaneously
• Experience applying both quantitative and qualitative research methods to real-world business decisions
• Familiarity with retail, digital, and advertising industry trends
• Excellent written, verbal, and interpersonal communication skills
• Ability to meet deadlines and adapt in a dynamic, fast-moving environment

• Bachelor’s degree in a related field or equivalent experience required
• 5–7 years of experience in market research, customer insights, strategy, or a related discipline
• Must be authorized to work in the U.S. (Tire Rack is unable to sponsor employment visas at this time)

• Workdays:
  Monday through Friday
• Location:
  
  On-site at Tire Rack headquarters in South Bend, Indiana

At Tire Rack, insights don’t sit on a shelf—they shape strategy, guide execution, and influence how we serve our customers. In this role, you’ll work directly with senior leaders, contribute to enterprise-level initiatives, and help build a best-in-class consumer insights practice.

If you’re motivated by turning research into meaningful action and want your work to directly impact business outcomes, this role offers both challenge and influence.