Senior Brand Designer

Flex is building the AI-native private bank for business owners
.

We’re re-architecting the entire financial system for entrepreneurs—from the first dollar a business earns to how that value compounds, moves, and is ultimately spent in real life. Banking, credit, payments, personal finance, and financial operations—rebuilt from the ground up as a single, intelligent system.
Flex is the full financial home for ambitious owners.

Since launching publicly in September 2023
, Flex has scaled from zero to nine-figure annualized revenue
, with a clear path to profitability by late 2026
. We move fast, ship relentlessly, and operate with extreme ownership.

Our customers are affluent business owners ($3–$200M in revenue)—the backbone of the economy and one of the most underserved segments in finance. They’re stuck with outdated banks and fragmented tools. We’re replacing all of it. The opportunity is massive: a ~$1T+ revenue market hiding in plain sight. Our ambition is to build a $100B+ company by delivering a product that is fundamentally better—not incrementally improved.

Flex has raised $100M+ in equity and $300M+ in debt.

- Mission-critical problems
:
We build software that directly controls how money moves at scale.

- High bar, low ego
:
Small teams, exceptional people, real ownership.

- Speed over comfort
:
We prioritize execution, quality, clarity, and results.

- Enduring impact
:
What we’re building will define how a generation of owners runs their businesses.

Team & Locations

We hire exceptional people who want to build hard things and see their work matter immediately. Roles are available in:
San Francisco, Miami, New York, and fully remote.

Flex Fuels Ambition.

Flex is seeking a talented Brand Designer to build and scale our creative work. Reporting to the Creative Director, you’ll help develop and evolve our brand identity across the entire Flex ecosystem, then bring that identity to life through multidimensional, future-forward designs that feel unmistakably Flex.

As a small but mighty team, you’ll have the opportunity to produce high-visibility work (think OOH ads in major cities, Times Square billboards, Art Basel parties, etc.), translating brand foundations into full-scale marketing across web and product surfaces, email and lifecycle channels, social and ads, and event experiences. As a member of the growth team, you’ll partner closely with product, sales, and other teams to help drive campaigns and projects where your work will have an undeniable impact.

This role is for a highly creative builder who can move quickly from concept to craft, define and templatize repeatable systems, and scale output as the business grows. You’re comfortable blending best practices with experimentation, and you use performance data to sharpen creative decisions.

• Ensuring Creative Excellence: Build a Flex brand that is five-star, consistent across visual channels, and thoughtful, to ensure high-performing creative results with a focus on brand-building, revenue and brand-awareness. Our creative consistently sets us apart from our competitors, and we’re proud of the designers who’ve made that advantage unmistakably ours.

• Hands-on Creation: Manage creative work as both a hands-on and strategic designer, working across creative software tools such as the Adobe Creative Suite, Figma, Midjourney, and other evolving tools within the AI landscape. While there are industry standard tools we expect you to be strong in, we highly encourage the use of AI to assist you in your work.

• Customer Driven Logic: Continuously evolve the Flex brand to appeal to the correct audience, across all channels, speaking to the correct segments of the market with a strong understanding of the Flex ICP.

• Culture: Bring values of being an empathetic, inclusive, “human-first” teammate that prioritizes enjoying-the-ride, but delivers on continuously sparking imagination and innovation. Having great soft-skills and communication will help ensure successful cross-functional collaboration, so you can translate asks into stunning creative, pivot direction without taking it personally, and keep projects moving calmly with urgency, even…