Webflow Developer Tech Lead

Honey Book is the leading AI‑powered business management platform for service‑based business owners. Designed to enhance—not replace—independent professionals, Honey Book’s AI‑powered tools help businesses attract leads, connect with clients, book projects, and manage payments more efficiently. With AI seamlessly integrated into every workflow, entrepreneurs can focus on their craft while scaling their businesses with confidence. Since its founding in 2013, Honey Book has powered over 25 million client relationships and processed more than $12 billion in transactions, helping independent businesses grow faster and smarter.

Our culture is built on five core values that inform everything we do. We encourage collaboration, feedback, ownership and have a growth mindset. We know experience comes in many different forms, some visible on your resume, others not. No one candidate will be a 100% perfect match to our description, so if you thrive in a fast‑paced, intellectually‑charged environment and have similar experience to what we are looking for, we encourage you to apply.

We are seeking a Webflow Developer Tech Lead
to drive the technical transformation of Honey Book’s marketing site as we transition from a Gatsby server‑side rendering framework to Webflow
. In this role, you will lead the design and implementation of a robust, scalable infrastructure that empowers the marketing team to rapidly experiment, integrate new features, and connect with third‑party tools—while maintaining the highest quality standards.

This is an opportunity to shape the new face of Honey Book’s marketing site from the ground up—playing a key role in both our replatforming and rebranding efforts—while making a lasting impact on how we attract and engage our audience.

Hybrid to our Tel Aviv offices.

• Contribute to the technical strategy and infrastructure of Honey Book’s marketing site as we migrate from Gatsby to Webflow, ensuring scalability, reliability, and performance.
• Implement integrations with third‑party tools and services (e.g., analytics, personalization, experimentation platforms, consent management, chat, authentication).
• Follow and advocate best practices for development workflows, version control, and deployment—ensuring smooth collaboration with marketing, design, and engineering.
• Contribute to performance optimization, improving site speed, accessibility, SEO, and Core Web Vitals across marketing pages.
• Partner with the marketing team to translate campaign needs into scalable solutions without compromising site quality or maintainability.
• Help maintain overall site health, including uptime, analytics accuracy, and compliance with security and privacy standards.

• Technical expertise & accountability — you bring strong experience in front‑end development and care deeply about performance, scalability, and site quality.
• Growth & experimentation mindset — you’re comfortable with A/B testing, CRO, and making iterative improvements based on data.
• Collaborative approach — you work well with marketing, design, and engineering teams to translate creative and business goals into sound technical solutions.
• Problem‑solving & adaptability — you diagnose complex issues, implement sustainable fixes, and adapt to evolving business and technical needs.
• Commitment to best practices — you value clean, maintainable code, robust workflows, and compliance with security and privacy standards.

• Experience maintaining site infrastructure with monitoring, logging, and error tracking.
• Strong background integrating and managing third‑party tools and APIs (analytics, personalization, experimentation platforms, authentication, consent management, chat).
• Solid performance optimization skills, with an understanding of Core Web Vitals, accessibility, SEO best practices, caching strategies, and deployment workflows.
• Strong problem‑solving and debugging abilities, with a focus on scalable solutions and good QA practices.
• Ability to collaborate effectively with marketing, design, and engineering teams, translating creative and business…