Research Team Lead

About Right Metric

Right Metric helps marketers eliminate blind spots with Marketing Outsight. We use signals from audiences, competitors, platforms, content, and culture to show what is changing while it is still unfolding. This gives clients like Red Bull, Wilson, Vancity, ATB, lululemon, and Canadian Tire, a clearer view of what is happening so they can make sharper decisions with confidence.

In this role you will be a valued member of the Right Metric Delivery Team
, working in a permanent, full-time position of Research Team Lead
. Reporting to the Manager, Insight Delivery
, you will create compelling, concise, data-backed research that helps marketers create and refine a digital strategy that is more effective by being evidence-based.

Our research is focused on (a) online audience behaviour to identify the content people are loving and where they’re spending their time, and (b) deconstructing the digital strategies of top-performing brands to identify what’s working and not working. This research is the core deliverable that Right Metric provides to their clients and this role is a key part of the delivery.

• Deliver Marketing Outsight projects that typically fall into 3 areas:
  • Audience – digital audience segmentation and whitespace research.
  • Content – finding hidden content opportunities.
  • Competitor – uncovering competitive and industry digital performance.
• Analyze the digital strategies (relevant digital marketing channels, from advertising, to content, to SEO, affiliate marketing, app marketing, and beyond) of leading brands to uncover effective tactics and strategies.
• Apply and refine existing research methodologies; develop new methodologies as needed.
• Present key research findings and insights directly to clients, ensuring clarity, relevance, and impact.
• Utilize a suite of marketing intelligence tools (see our data) to gather and validate data.
• Collaborate with the research team during daily huddles to share findings and align on priorities.
• Lead research projects and client roadmaps, ensuring strategic alignment and measurable outcomes.
• Own deliverables end-to-end with strong project management skills, from scoping to final delivery.
• Apply advanced data analysis using tools such as Python, Excel, and other analytics platforms.
• Creating research whitepapers and reports for marketing purposes. Examples can be found on our homepage.

• Design and pilot new research methods, models, and frameworks to expand our capabilities.
• Recommend, test and validate emerging research tools, technologies.
• Continuously improve the quality, reliability, and storytelling impact of all research outputs.
• Support product development by applying research thinking to new solutions, features, and client-facing offerings.
• Champion a culture of experimentation and operational excellence across the research team.
• Utilize expertise in digital marketing tools to enrich research outputs.
• Utilize and develop with Google AI to improve research.

• Respond to and resolve day-to-day questions from researchers.
• Lead research check-ins midway through projects to review progress, assess quality, and provide actionable feedback.
• Collaborate with researchers at the start of each project to ensure alignment with client goals and research objectives.
• Capture and synthesize best practices and key learnings into shareable formats, such as monthly team workshops or playbooks.
• Aid in managing research team members by providing support, direction, and growth opportunities.
• Support team development through onboarding, skills training, and ongoing coaching initiatives.
• Uphold research quality standards while mentoring peers on methodology, tools, and storytelling best practices.

• Salary: $75, CAD
• Performance-based variable compensation
• Vacation: 3 weeks vacation to start
• Flexible Benefit Plan
• Defined Contribution Pension
• 6 Sick Days Per Year
• 3 Personal Days Per Year
• Educational Stipends
• Flexible Working Hours
• Fully Remote Team:
  Must be based in Canada
• Work-Life Boundaries are respected
• Apple Equipment