Marketing Automation Manager

Reward Gateway, part of Edenred, is a global leader in benefits and employee engagement. We help businesses attract, engage, and retain top talent through strategic reward, recognition, and well-being solutions.

Guided by our shared missions - ‘Making the World a Better Place to Work’ and ‘Enriching Connections, For Good’ - we’re committed to transforming workplaces and improving people’s daily lives.

Our team embodies entrepreneurial spirit, innovation, and respect. We push boundaries, speak up, and stay human, fostering a culture where imagination thrives.
Your role in our Mission:

This is a fantastic opportunity to make your mark in this first‑of‑its‑kind role within our Retail team. Reporting to the Head of Retail Marketing, you’ll play a pivotal role in embedding our Braze platform at Reward Gateway, transforming how we engage our users and help our merchant partners grow.
We’re at the beginning of our journey with Braze, so we’re looking for someone who is hands‑on and execution focused, with clear accountability for marketing automation to be delivered, governed and scaled. While our Head of Retail Marketing sets strategy, partner narrative and prioritisation, the Marketing Automation Manager will own capability, standards, and performance of marketing automation within the Retail function.
Along with our Retail team, you’ll contribute to revenue driven from customer and client usage of our platform, which currently sits at over $500m in employee spend per year through our world‑class employee discounts and reward programs.

Our office is for you to use as much as you like; as a minimum our Retail Team works from our Sydney office or Melbourne office at least twice a week.

Automation Ownership & Governance

Own the retail marketing automation roadmap, defining priorities, standards, and best practices for Braze usage.

Act as the Braze subject matter expert for Retail, ensuring campaigns are built consistently, compliantly and with scalability in mind.

Establish governance around data usage, segmentation logic, testing frameworks, and campaign QA.

Act as the escalation point for automation‑related risks, issues, and continuous improvement opportunities.

Take ownership of lifecycle journeys – from onboarding through to retention and reactivation.

Retail Partner and Client Collaboration

Partner with our Retail Team to design and launch compelling programs that drive measurable outcomes for our merchant partners.

Co‑create client‑focused and partner‑aligned campaign concepts with the Retail Team, ensuring relevance and commercial resonance in the local market.

Contribute your expertise in client/partner meetings, helping bring ideas to life with actionable campaigns and sharing your expertise in Braze to develop strategies and campaigns that will help drive value for our merchants and users.

Campaign Development and Execution

Design, implement, and optimise omnichannel marketing campaigns using Braze (email, push, in‑app, SMS).

Manage end‑to‑end automation workflows, including segmentation, dynamic content creation, A/B testing, and performance tracking.

Create new client‑focused and partner‑aligned campaigns, collaborating with the local team to ensure relevance and resonance.

Act primarily as an operator and technical owner, translating campaign briefs and strategic priorities into executable journeys within Braze, whilst contributing optimisation insights back into broader retail marketing strategy.

Personally build and optimise campaigns and lifecycle journeys within Braze in the initial phase of the role, while establishing frameworks and processes that enable future scale.

Develop locally relevant and personalised content tailored to different audience segments.

Ensure that all communications are consistent with brand guidelines and client expectations.

Monitor campaign performance and provide insights and recommendations to maximise ROI.

Drive a test‑and‑learn culture, embedding experimentation as part of BAU.

Significant hands‑on experience working directly in Braze, including independently building, launching and optimising campaigns and lifecycle journeys.

Demonstrated experience…