Regional Director of Sales – Albufeira - Albufeira

Position Summary The Regional Director of Sales is responsible for leading, developing, and executing sales strategies across a portfolio of hospitality properties managed by United Hospitality Management. This role drives top-line revenue performance by overseeing regional sales teams, cultivating key accounts, expanding market presence, and ensuring alignment with brand standards and corporate objectives. The ideal […]

• Type: Work
• Duration: Full time

The Regional Director of Sales is responsible for leading, developing, and executing sales strategies across a portfolio of hospitality properties managed by United Hospitality Management. This role drives top-line revenue performance by overseeing regional sales teams, cultivating key accounts, expanding market presence, and ensuring alignment with brand standards and corporate objectives. The ideal candidate is a strategic sales leader with deep hospitality experience, strong market knowledge, and a proven ability to drive results across multiple properties and markets.

• Develop and implement regional sales strategies to maximize room revenue, group business, corporate accounts, and ancillary revenue streams
• Align regional sales initiatives with United Hospitality Management’s overall commercial and brand strategy
• Analyze market trends, competitive set performance, and demand drivers to identify growth opportunities

• Achieve and exceed regional sales targets, budgets, and KPIs
• Collaborate with Revenue Management and Marketing teams to optimize pricing, distribution, and promotional strategies
• Monitor sales performance, forecasts, and pipelines, ensuring accountability and results
• Lead, mentor, and develop Directors of Sales and on-property sales teams across the region
• Establish performance expectations, conduct regular reviews, and provide coaching and training

• Maintain and grow relationships with major corporate, group, travel trade, and strategic accounts
• Represent United Hospitality Management at industry events, trade shows, and client meetings
• Negotiate and oversee regional and national sales agreements

• Work closely with Operations, Revenue Management, Marketing, and Brand teams to ensure seamless execution of sales initiatives
• Support new hotel openings, transitions, and rebranding efforts within the region
• Ensure consistent sales processes, reporting, and CRM usage across properties

• Prepare and present regular sales reports, forecasts, and strategic updates to senior leadership
• Ensure compliance with company policies, brand standards, and ethical sales practices

• Bachelor’s degree in hospitality management, Business, Marketing, or related field (preferred)
• 8–12+ years of progressive sales experience in the hospitality industry
• Minimum of 3–5 years in a multi-property or regional sales leadership role
• Proven track record of driving revenue growth and leading high-performing sales teams
• Strong knowledge of hotel sales, group and corporate segments, and market analytics
• Proficiency with CRM systems, sales reporting tools, and Microsoft Office
• Strategic thinking and commercial acumen
• Strong leadership, coaching, and people-development skills
• Excellent communication, negotiation, and presentation abilities
• Results-driven with strong analytical and forecasting capabilities
• Ability to travel frequently and manage multiple priorities across locations

• Competitive compensation and performance-based incentives
• Opportunity to lead sales strategy across a diverse hospitality portfolio
• Collaborative leadership environment with growth potential
• Travel and professional development opportunities