Marketing Manager​/Metal Museum

Reports to:

Director of Development & Communications Status:
Full time, Exempt

Mission and Description of the Metal Museum

The Metal Museum is the only museum of its kind in the country dedicated to preserving, promoting, and advancing the art and craft of fine metalwork. The Museum engages the metals community and the surrounding region through exhibitions, collections, studio practice, and community education and engagement. The permanent collection and exhibition programs reflect a wide range and mixture of metalsmithing, including ferrous and nonferrous metals, hollow ware, jewelry, and architectural elements.

With its unique focus on artwork and fine crafts made in metal, the Metal Museum helps initiate and promote dialogue and understanding of the field and its relevance in our modern culture.

Purpose

The Marketing Manager is a key member of the Development & Communications Department, reporting to the Director of Development & Communications. This role leads the Museum’s digital marketing efforts to engage audiences and promote programs, exhibitions, the metal studios, and events.

The Manager oversees website management, social media, email campaigns, and graphic design project management, while collaborating with internal teams and external partners to ensure all marketing initiatives align with the Museum’s visual identity, mission, and strategic goals.

Essential Functions and Responsibilities

Digital Marketing

Collaborate with the Director to align digital strategies, campaign planning, and departmental goals with the Museum’s mission and strategic plan.

Develop and implement annual digital marketing plans that support institutional priorities, grow audiences, and increase community engagement.

Lead cross-platform content strategy, ensuring campaigns integrate website, social media, email, and video channels.

Monitor and manage the Museum’s digital presence, ensuring all messaging aligns with institutional values and visual identity.

Oversee website content strategy, updates, and accessibility compliance.

Manage SEO performance, analytics tracking, embedded forms, and other data-driven tools to evaluate effectiveness, identify trends, and inform future strategies.

Ensure all digital content is audience-centric, engaging, and aligned with marketing goals.

Set and uphold visual identity standards across all digital platforms, ensuring messaging is consistent and aligned with institutional goals.

Social Media & Email Marketing

Develop and manage social media strategy, including content calendars, platform-specific campaigns, performance metrics, and audience growth targets.

Lead email marketing campaigns: content creation, editing, layout design, audience segmentation, and performance analysis.

Graphic Design Project Management

Serve as liaison for the Museum’s contract graphic designer.

Manage project briefs, timelines, workflows, and ensure all deliverables maintain visual consistency and brand integrity.

Photography & Videography

Photograph and edit visuals for promotional materials, digital platforms, and archives, covering exhibitions, public programs, classes, and events, if applicable.

Coordinate external photography and videography projects, including budgets, timelines, and deliverables.

Support onsite events with marketing technology setup, real-time content capture, and digital engagement.

Collaborate with internal stakeholders (Development, Education & Outreach, Collections & Exhibitions, Metal Studios) to create integrated marketing campaigns.

Supervise interns, contractors, or junior marketing staff as needed, contributing to departmental planning and team development.

Assist in marketing budget development and resource planning to ensure cost-effective use of funds.

Institutional Responsibilities

Support the Museum’s mission, values, and strategic goals through all marketing initiatives.

Foster a positive, respectful, and inclusive workplace culture.

Participate in staff meetings, committees, and cross-departmental projects.

Represent the Museum at external and internal events, promoting visibility and audience engagement.

Maintain knowledge of industry…