Sales & Lifestyle Consultant (Lease-Up) - The Fieldston of Fairway

Sales & Lifestyle Consultant

Greystar is a leading, fully integrated global real estate platform offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing. Headquartered in Charleston, South Carolina, Greystar manages and operates over $350 billion of real estate in more than 260 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, managing over one million units/beds globally.

Across its platforms, Greystar has nearly $79 billion of assets under management, including over $34 billion of development assets and over $36.5 billion of regulatory assets under management. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business.

The Sales & Lifestyle Consultant is responsible for achieving the community's occupancy, revenue, and resident retention goals through a combination of sales, marketing, leasing, and lifestyle programming. This hybrid role executes the full sales cycle—from prospecting, touring, and move-ins to renewals—while also creating, coordinating, and implementing engaging social, wellness, and cultural activities that enhance the resident experience. By blending strong relationship-building skills with creative event planning, the Sales & Lifestyle Consultant plays a key role in both attracting new residents and ensuring long-term satisfaction for current residents.

• Perform all sales activities to achieve occupancy and revenue goals, including greeting and qualifying prospects, conducting property tours, and showcasing apartment homes.

• Manage the leasing process: process applications, conduct screenings, prepare leases and move-in packages, and coordinate smooth move-ins.

• Maintain up-to-date prospect data in CRM systems (Entrata, Hyly), track leasing activities, and document all follow-up communications.

• Monitor market conditions and competitor offerings; assist in developing marketing strategies, specials, and outreach programs.

• Execute prospect follow-up through calls, emails, thank-you notes, and creative delivery items to convert leads to leases.

• Ensure show units, amenities, and tour paths meet company standards for cleanliness, presentation, and appeal.

• Support the lease renewal process, including sending renewal notices, meeting with residents, and finalizing renewal documents.

• Plan, coordinate, and execute a variety of daily social, cultural, and wellness activities and events (2–5 per day, 7 days a week), including setup, breakdown, and procurement of necessary supplies.

• Maintain a monthly event calendar, community newsletter, and marketing materials for activities.

• Create resident profiles to tailor events to community interests; coordinate and manage a resident volunteer program.

• Photograph events and residents for marketing use across print and digital platforms.

• Build partnerships with local businesses and organizations to enhance programming, secure sponsor ships, and add value to resident experiences.

• Arrange and manage transportation for off-site excursions (if applicable).

• Maintain confidentiality and foster positive relationships with all residents.

• Welcome and assist residents on move-in day, delivering welcome gifts and ensuring a positive transition.

• Coordinate unit readiness, moving services, furniture measurements, and placement assistance.

• Prepare and distribute move-in paperwork and resident folders to appropriate personnel.

• Organize and maintain marketing materials, sales collateral, and outreach packets.

• Participate in community networking events, local associations, and outreach initiatives to generate new leads.

• Leverage internet marketing tools (Facebook, Instagram, Hyly, email, community website) to drive traffic and interest.

• Prepare daily and weekly reports on tours, move-ins/move-outs, and available…