Marketing Manager - Mighty Protein

Mighty Protein is Maple Leaf Foods’ newest brand — a bold, modern line of high-protein chicken snacks designed to fuel active Canadians who want clean, convenient, and craveable ways to get more from their day. With 12g of complete protein per stick, zero sugar, and no fillers, Mighty Protein is redefining what it means to snack with purpose.

As Manager, Mighty Protein, you’ll play a key role in shaping one of Maple Leaf’s most exciting new brand launches. You’ll lead day-to-day category management and act as the general manager of the Mighty Protein brand. You will own building Mighty Protein into Canada’s #1 protein snack brand. This is a rare opportunity to join a fast-paced, entrepreneurial environment inside a trusted, leading CPG headquartered in Mississauga.

Any MLF team member interested in being considered for this role are encouraged to apply online by July 13. Applications received beyond that date are not guaranteed consideration.

Reason for vacancy:
Increment Headcount
Compensation: $96,000 - $141,000 CAD base pay annually plus annual short-term incentive

The above compensation reflects the target compensation for the position at the time of posting. The base salary offered may vary based on a variety of factors including skills, experience, education, training, job- related knowledge, and other organizational requirements. For part-time roles, salaries are adjusted according to scheduled hours. In addition to base salary, this role is eligible to participate in Maple Leaf’s annual short-term incentive plan.

• Own the day-to-day hustle of bringing a new brand to life driving awareness, trial, and repeat for Mighty Protein.
• Own developing and executing growth strategies anchored in deep understanding of 3
  
  Cs (Consumer/Customer, Competitors, Company) and 4 Ps (Product, Price, Promotion, Placement) inclusive of 1–3-year innovation pipeline.
• Lead cross-functional partners to turn big ideas into reality – from product development and packaging to operations, sales, and finance.
• Dive deep into consumer insights and data to uncover what’s working, what’s not, and where the next opportunity lies.
• Partner with Revenue Growth Management and Sales to sharpen pricing, packaging architecture, and promotions that fuel trial and deliver margin.
• Collaborate with the brand team and lead agency brief for creative partners to craft bold, social-first campaigns that cut through the noise.
• Build retailer-ready programs in collaboration with shopper marketing that win distribution and make Mighty stand out in-store and online.
• Track performance, share wins, and course-correct fast, because every week counts in building a breakout brand.
• Be an integral part of the core team shaping the next generation of protein snacking in Canada.

• A passionate brand builder with proven & recurring success in CPG brand & category management or innovation experience and a Bachelor of Business/Marketing or Master of Business Administration.
• Highly entrepreneurial, energized by building something new and operating in ambiguity.
• Strong commercial acumen with demonstrated success driving performance from insight to execution.
• Comfortable balancing strategic thinking with hands-on execution.
• A collaborative teammate who thrives in cross-functional environments.
• Excited by food, wellness, and the growing functional protein space.
• Competency requirements:
  • Commercial Hustle:
    Knows the numbers and what moves them. Spots opportunities, makes bold calls, and drives growth.
  • Insight to Action:
    Cuts through data to find the “so what,” turning insights into smart, fast decisions.
  • Agility & Effectiveness:
    Thrives in ambiguity, adapts quickly, and keeps momentum in a fast-moving environment.
  • Customer Connectivity:
    Understands what motivates retailers and shoppers and builds plans that win with both.
  • Inspiring Leadership:
    Rallies cross-functional teams with clarity, urgency, and purpose.
  • Strategic Vision:
    Sees the big picture, crafts clear strategies, and sells ideas with compelling, fact-based rationale.

At Maple Leaf Foods, you’ll be part of a purpose-driven company shaping…