Creative Producer, Ecommerce & Paid Social

Salary: CAD $80,000–$95,000 annually, based on experience

Additional Compensation: Variable performance bonus

Creative Producer, DTC & Paid Social

Location: Mississauga, Ontario — Hybrid

Employment Type: Full-time

Salary: CAD $80,000–$95,000 annually, based on experience

Additional Compensation: Variable performance bonus

Founded in 2019, Viasox is a rapidly growing eight-figure eCommerce company changing what functional socks can look and feel like.

We began by transforming diabetic socks from a purely functional product into something comfortable, colourful, and expressive. Our product line has since expanded to include compression socks, ankle socks, licensed collaborations, and new monthly collections.

We’re a lean, fast-moving team that values strong ideas, personal ownership, and people who are comfortable building—not just maintaining—creative systems.

Viasox is looking for a hands-on Creative Producer with experience producing product-focused advertising for paid social platforms such as Meta, Tik Tok, Instagram, and You Tube.

You will take marketing-focused creative briefs and shot lists and turn them into compelling video and photography assets. You’ll plan shoots, direct talent, source creators, capture content, manage production logistics, and collaborate with our Creative Strategists, editors, designers, and media-buying team.

The briefs you receive will explain what each asset needs to communicate. Your responsibility is to understand the marketing purpose behind the shot and determine how to produce it clearly and believably.

For example, if a shot calls for visible sock marks, discomfort around the foot, difficulty putting on a traditional sock, a product comparison, or the relief of switching products, you should know how to select the right talent, props, styling, lighting, framing, and direction to bring that moment to life.

This is a hands-on position within a smaller creative team. You will have meaningful freedom over how productions come together, but you must also be confident working independently, solving problems, and building a reliable network of creators, talent, contractors, and production support.

• Turn creative briefs and shot lists into production plans, schedules, shot requirements, budgets, and final deliverables.
• Interpret the marketing purpose behind each shot and determine how to communicate it visually.
• Plan, execute, and coordinate approximately 8–10 video and photography shoots per month.
• Produce product-focused creative designed primarily for paid social advertising.
• Contribute production concepts, locations, visual treatments, casting ideas, demonstrations, and shoot ideas.
• Determine the talent, props, wardrobe, styling, locations, lighting, framing, and direction required for each production.
• Shoot high-quality video and photography using appropriate camera, lighting, audio, and production equipment.
• Direct UGC creators, customers, brand ambassadors, models, and other on-camera talent.
• Help non-professional talent deliver natural, believable performances.
• Source and manage locations, props, equipment, contractors, production assistants, and other production requirements.
• Capture multiple hooks, product demonstrations, angles, reactions, comparisons, and calls to action during each shoot.
• Ensure every production generates enough usable footage and variation to support multiple ads.
• Build and maintain a dependable network of creators, freelance crew members, talent, and production partners.
• Work closely with Creative Strategists to understand the audience, angle, and purpose behind each brief.
• Provide editors and designers with organized footage, references, production notes, and clear creative direction.
• Review edited assets and provide feedback to ensure the original production and marketing vision is maintained.
• Apply performance insights provided by the creative strategy and media-buying teams to improve future productions.
• Keep productions organized and ensure projects are completed on schedule and within budget.
• Troubleshoot production challenges quickly without losing sight of what the creative needs to communicate.