Marketing Director - Fresh Poultry

The Opportunity:

As one of the only CPG companies to be headquartered in Canada, a marketing career at Maple Leaf offers you a unique opportunity to develop strategies and act as the general manager of a business, rather than work at a satellite office. The Director owns developing and executing growth strategies anchored in deep understanding of 3

Cs (Consumer/Customer, Competitors, Company) and 4 Ps (Product, Price, Promotion, Placement) inclusive of a 1–3-year innovation pipeline. They will effectively partner with experts in our Revenue Growth Management and our Brand team to lead the growth agenda for their category.

Reason for vacancy:
Existing Headcount

Snapshot of a Day-in-the-Life:

Lead the Maple Leaf growth agenda of Fresh Poultry on our mission to deliver profitable growth and share expansion

Provide general management accountability, with direct ownership of the categories P&Ls

Coach and lead a team of marketing professionals to execute our strategies and advance our business objectives.

Maximize total category performance across all channels (Retail/Foodservice) in Canada

Develop the strategic direction, business performance, market share expansion, and execution of the category marketing plans across all channels

Develop the annual objectives and operating plan, prioritization of supply, innovation agenda and P&L targets for all categories within your portfolio

Drive the 4

Ps (Product, Price, Promotion, Placement) to maximize growth, profitability and market share

Ensure the product portfolio meets consumer and customer needs while delivering margin, volume and profit expectations

Lead innovation for new or improved product introductions

Demonstrate a General Manager mindset and accountability to own the business, rooted in a deep understanding of SKU portfolio, COGS, margins, manufacturing capabilities, and capacity

Assess and recommend direction and strategy on private label bids, with support from finance

Review recommendations made by our Revenue Growth Management team to make decisions on off-strategy pricing requests

What You’ll Bring:

People Leadership – Ability to identify, develop and coach talent to optimal performance levels in pursuit of individual and team goals

Commercial Acumen, Budget Planning & P&L Management – Solid understanding of key drivers of the budget process and P&Ls, with the ability to recommend changes to move the business forward

Business Understanding and Insights – Ability to understand, manipulate, and draw conclusions from internal & external data sources. Demonstrates commercial acumen to build, track, and course correct business plans to achieve targets

Business Reviews & Plans – Experience leading annual business reviews & planning processes to assess current business. Your planning expertise includes proven and recurring success driving objectives and strategies for each opportunity, spending levels, pricing/costing assumptions, volume/consumption builds, risk analysis, and an integrated marketing calendar

Sales Knowledge & Connectivity – Understanding of customer strategies and motivations, and applies insights to support marketing planning process & initiative execution

Strategic Leadership & Business Planning – Demonstrates big picture thinking with an ability to clearly articulate a strategic direction, justified with sound fact-based rationale. Convincingly sells ideas and recommendations to management

Marketing Communications – Engage on and meaningfully contribute to the development of disruptive and breakthrough marketing campaigns and creative

Business Communications – Distill complex problems and communicate succinctly so the team can move with pace and confidence

Action Oriented & Agility – Proactive and performance driven, with the ability to work under pressure in a fast-paced environment. Requires the capability to adapt easily to changing market dynamics.

What We Offer at Maple Leaf Foods:

Being part of a high-performance, people-focused company that has an inspiring and unique vision to become the most sustainable protein company on earth, and a deep commitment to sustainable protein across North America.

An inclusive company culture and a work…