Director, Revenue Growth Management

The Opportunity:

As one of the only CPG companies headquartered in Canada, Maple Leaf Foods offers a unique opportunity to lead Revenue Growth Management (RGM) at the centre of the business, not from a satellite office. The Director, RGM, leads the development and execution of pricing and promotional strategies that drive profitable, sustainable growth across Maple Leaf Foods' Prepared Meats and Poultry businesses.

They are responsible for developing pricing strategies to counteract inflation while optimizing promotional investments to profitably growth revenue. They will develop pricing & promotion strategies, manage price increases, and advise leadership on potential cost risks, and ensure cohesive execution of pricing and promotional strategies to balance volume growth, price elasticity, brand health, and return on investment. This high-profile role is ideal for a strategic commercial leader who combines analytical depth and business judgment with executive communication, cross-functional influence, and a track record of developing high-performing teams.

Any MLF team member interested in being considered for this role are encouraged to apply online by August 07. Applications received beyond that date are not guaranteed consideration.

Reason for vacancy:
Existing Headcount

What You'll Lead:

Pricing Strategy, Risk Management and Execution: Plan and execute general price increases to counteract inflation and rising meat costs, develop customer stories, coordinate across category teams and support sales in implementation and tracking.

Revenue Council: Manage monthly Revenue Council meetings with senior executives on forecast implications to costs and recommend pricing actions offset inflation.

Pricing and Promotion Optimization
:
Leverage internal & external data and AI, to enhance insights and capabilities to enable efficient, fact-based decision-making (“data-driven speed to insights”). Analyze and optimize pricing strategies and promotional investments to balance volume growth, price elasticity, brand health, and return on investment. Support sales teams with pricing, promo ROI, elasticity, and mix optimization.

Commercial Analytics and Reporting
:
Establish and monitor key performance indicators (KPIs) to track the effectiveness of pricing and promotional strategies, providing regular updates to senior leadership. Manage price lists and feature approval processes, review pricing strategy and promotional investment performance, and assess competitive price position/premiums and share performance.

Collaboration and Planning: Work with sales customer business teams (CBTs) at the beginning of the year to define ad focus, optimize promotion investments, and collaborate on alternate execution strategies.

Leadership and Team Development: Build and develop a strong team balancing business leadership and people leadership. Inspire, mentor, and guide the team to foster a collaborative, growth-oriented, and high-performance culture.

What You’ll Bring:

Strategic Revenue Growth Leadership: Progressive leadership experience in Revenue Growth Management, Pricing, Commercial Finance, Category Management, Sales Strategy, Marketing, or related commercial functions within a CPG environment. Proven success developing and executing pricing, promotional, and revenue growth strategies that drive profitable growth.

Commercial Acumen & Analytical Capability: Exceptional business judgment and financial acumen, with a deep understanding of pricing mechanics, P&L impact, customer profitability, and revenue management principles. Highly numerate and naturally curious, with the ability to work through large and complex data sets, interrogate models and assumptions, investigate variances, and connect financial outcomes to commercial and operational realities. Advanced Excel modelling skills are required, together with the ability balance to rolling up your sleeves when needed while remaining focused on the implications and decisions that matter most.

Executive Communication & Influence: Proven ability to simplify complexity, assess business implications, and influence decision-making through clear and compelling recommendations.…