Description
:
At Arterra Wines Canada, we aim to inspire the simple joys of life, and we come to work every day with a shared assion to build wine brands people love. As a pioneer in the Canadian wine industry with 150 years of experience, our success is driven by our people. We work together with integrity and pride, striving to reach our fullest potential every day, and we’re looking for people who do the same.
We are undergoing a pivotal transformation, actively in search of dynamic individuals poised to make a substantial impact within our ever-evolving organization. Are you someone who embraces change and excels in diverse roles that span across various functions? If so, we look forward to hearing from you!
Position Overview:
Reporting to the Director Strategy and Sales, the Senior Sales Manager, Retail is accountable for the overall commercial and operational performance of a large multi-unit retail network across Ontario. This role owns the divisional P&L and is responsible for delivering annual sales, volume, labour, margin, and EBITDA targets through effective commercial strategy, financial management, and disciplined execution. This role also leads, coaches, and develops a team of District Sales Managers responsible for the performance and execution of more than 150 retail locations.
By setting a clear vision, establishing strategic priorities, and driving accountability, this role ensures consistent execution of company objectives while delivering an exceptional customer experience.
Working collaboratively with Category Management, Finance, Human Resources, and Retail Operations, the Senior Sales Manager translates enterprise strategy into actionable business plans that drive profitable growth. The role champions a high-performance culture focused on accountability, innovation, continuous improvement, talent development, and operational excellence while ensuring compliance with company policies, government regulations, and responsible retailing requirements.
Key Responsibilities:
Commercial Leadership & Financial Performance
Own the divisional P&L, delivering annual sales, volume, margin, labour, and EBITDA objectives.Develop annual operating plans, sales forecasts, labour plans, and financial budgets aligned with company objectives.Analyze financial performance, sales trends, and key business metrics to identify opportunities and risks.Lead regular business reviews with District Sales Managers to evaluate performance and establish action plans.Drive accountability for achieving sales, customer, productivity, and profitability targets across the retail network.Ensure effective resource allocation and financial discipline to support sustainable business growth.Sales Strategy & Business Planning
Develop and execute the divisional retail sales strategy to deliver sustainable and profitable growth.Translate company priorities into actionable business plans for District Sales Managers and store leadership teams.Partner with Marketing, Category Management, Merchandising, Finance, and Supply Chain to develop strategies that maximize sales performance.Identify opportunities to increase customer traffic, basket size, premiumization, customer loyalty, and market share.Leverage customer insights, competitive analysis, and market trends to inform strategic decisions.Champion innovation and new commercial opportunities that enhance the Wine Rack customer experience and value proposition.Leadership & Talent Development
Lead, coach, and develop a high-performing team of District Sales Managers through regular coaching, performance management, and talent development.Build leadership capability by establishing clear expectations, providing feedback, and supporting succession planning.Ensure District Sales Managers are equipped to execute company strategy and effectively communicate priorities to store leadership teams.Foster a culture of accountability, collaboration, inclusion, recognition, and continuous learning.Provide leadership and guidance in both unionized and non-unionized environments, ensuring effective labour relations, compliance with collective agreements, and positive employee engagement.Partner with Human Resources and field leaders to proactively address employee relations matters and support consistent application of company policies and practices.Retail Execution & Customer Experience
Ensure consistent execution of company strategies, promotional programs, merchandising standards, pricing initiatives, and customer experience priorities across the retail network.Partner with Retail Operations to improve store productivity, simplify execution, and enhance operational effectiveness.Ensure stores operate in alignment with company policies, government legislation, responsible retailing standards, and compliance requirements.Monitor execution metrics and identify opportunities to improve customer satisfaction and sales performance.Ensure clear, timely, and effective communication of business priorities…
