Field & Channel Marketing Manager

SOTI is committed to providing its employees with endless possibilities; learning new things, working with the latest technologies and making a difference in the world.

Title:

Field & Channel Marketing Manager

Location:

Mississauga, Ontario (Hybrid)

What we’re looking for:

SOTI is looking for a passionate marketer to fill an important role in North America. This is truly an exciting opportunity to take ownership and drive marketing across one of SOTI’s most important regions. The Field & Channel Marketing Manager role will be responsible for building, executing, and reporting on integrated marketing campaigns that effectively and efficiently generate sales leads and pipeline across North America, with a primary focus on joint initiatives with value-added reseller (VAR) partners.

Reporting to the Manager, Field and Channel Marketing, Americas, this role works at the intersection of marketing, sales, and channel strategy. The successful candidate will partner closely with both external reseller marketing teams and internal SOTI Channel Account Managers (CAMs) to ensure joint marketing plans are fully aligned and executed in lock-step with each reseller’s sales objectives, account plans, and strategic business goals.

Success in this role requires the ability to quickly build trust, credibility, and strong working relationships with both internal and external stakeholders. The ideal candidate brings strong sales and business acumen, a deep understanding of the SaaS sales cycle, buyer personas, and product positioning, and a proven ability to translate strategy into demand-generating execution, while acting as a trusted partner to sales and channel teams.

This hands-on role comes with a high degree of autonomy. The incumbent will be encouraged and empowered to be inventive in identifying new routes to market, while also rolling up their sleeves to plan, execute, and optimize programs that drive measurable business outcomes. What’s in it for you? The People From our humble origins in our founder’s basement to our industry-leading position today, SOTI has worked hard to foster a company culture that we can all believe in.

A culture that emphasizes personal growth, continuous innovation and fun. The Growth Our environment fosters new ideas, fresh perspectives, and the ability to take them over the goal line. SOTI is a fast-paced environment with a global reach that encourages you to make your mark and be part of something big. The Technology You’ll get the chance to work with leading-edge technologies, and take on complex and interesting projects, as part of highly collaborative and agile teams.

You will work alongside SOTI’s partners which include leading tech giants that will keep you on the cusp of emerging technologies What you’ll do Develop, implement, and manage integrated, scalable annual field and channel marketing plans for North America, targeting reseller partners and end customers to generate net-new contacts, leads, pipeline, and revenue Partner closely with Channel Account Managers to ensure joint marketing initiatives align with sales strategies, account plans, target personas, and revenue goals for each value-added reseller, building strong rapport and credibility as a strategic marketing partner Collaborate directly with reseller marketing teams to design and execute co-branded, joint lead generation campaigns, establishing trusted, long-term relationships that enable effective collaboration and execution Work as part of the regional americas marketing team to ensure alignment with overall marketing goals, messaging, and go-to-market priorities Work with shared services to support campaign execution across multiple channels Translate product value propositions, competitive positioning, and buyer pain points into effective sales enablement assets such as case studies, presentations, and materials for strategic customer and partner engagements Apply a strong understanding of SaaS buyer personas and sales cycles to design campaigns that support opportunity creation, acceleration, and close Gather market intelligence and analyze competitor initiatives to inform strategy, messaging, and…