Commercial Director

About Us

At BYD, we build the technologies powering a smarter, cleaner future. Founded in 1994 as a battery pioneer, BYD has grown into one of the world’s most influential technology companies, shaping the future of mobility, energy, and transportation. From breakthrough battery technology to world‑leading electric vehicles, BYD designs and manufactures the innovations changing how people move and how energy is used around the world.

Today, BYD vehicles, technologies, and energy solutions are trusted by millions of people across more than 100 countries and regions. Now we are bringing that momentum to Canada. Join BYD Canada and help build the future of electric mobility.

As a senior leadership position with a stronger emphasis on market entry, dealer network development, and strategic growth, we are seeking an experienced and entrepreneurial Commercial Director to lead our market development and sales operations across the country.

• Lead the nationwide sales strategy for BYD Passenger Vehicles in Canada, driving sustainable growth and achievement of sales objectives.
• Develop and execute strategic sales plans aligned with business goals, market opportunities, and customer needs.
• Establish, develop, and manage a high‑performing dealer network while building strong relationships with key business partners and stakeholders.
• Identify market opportunities, customer trends, competitive activities, and industry developments to formulate effective go‑to‑market strategies.
• Drive market penetration and brand growth across all Canadian regions.

• Build and maintain long‑term partnerships with dealers, distributors, fleet customers, and key accounts.
• Lead commercial negotiations, dealer agreements, and business development initiatives.
• Provide dealer support, sales guidance, and product training to enhance network performance and customer experience.
• Ensure timely resolution of customer concerns and dealer issues while maintaining high levels of customer satisfaction.

• Monitor sales performance, market trends, and business KPIs to identify opportunities and risks.
• Prepare regular sales forecasts, market analyses, and management reports.
• Develop data‑driven sales strategies to optimize market share, profitability, and operational efficiency.
• Track competitor activities and recommend actions to strengthen BYD's competitive position.

• Collaborate closely with Marketing, Product Planning, Supply Chain, Aftersales, and Operations teams to support successful market expansion.
• Coordinate vehicle allocation, inventory planning, and logistics activities to ensure efficient product availability.
• Support the execution of marketing campaigns, product launches, and brand‑building initiatives across Canada.
• Act as a key contributor to the overall growth strategy of BYD Passenger Vehicles in Canada.

• Bachelor’s degree in business, Marketing, Automotive Management, International Trade, or a related discipline.
• Minimum 10 years of progressive sales leadership experience within the automotive industry.
• Proven success in national sales management, dealer network development, and market expansion.
• Experience launching or scaling a passenger vehicle brand within Canada is highly desirable.
• Strong understanding of the Canadian automotive market, including dealer operations, retail sales channels, and customer purchasing behaviors.

• Exceptional leadership, business development, and strategic planning capabilities.
• Strong commercial acumen with advanced negotiation and contract management skills.
• Demonstrated ability to analyze market data and translate insights into actionable business strategies.
• Excellent relationship‑building skills with dealers, customers, government agencies, and industry stakeholders.
• Strong presentation, communication, and stakeholder management abilities.
• Results‑oriented with the ability to thrive in a fast‑paced, high‑growth environment.

• Extensive network and…