National Communications Manager Financial Dr., ON 8​/12​/2026

The Opportunity:

As a key member of the National Retail Field Sales team, the National Communications Manager will collaborate with the Shopper Marketing team, CSD team, CBTS, Field Directors and District Managers to serve as the "go-between" and "communication funnel" to and from the Retail Field Sales Team. The National Communications Manager is responsible for assimilating the information required in setting sales priorities for the Field Sales Team to execute in each cycle (i.e., 4 weeks, 8 weeks, or quarterly time frame).

The incumbent is required to take initiative in creating a standard communications process, format (communications template) and time cadence, to help support the Field Sales team focus on priority accounts while using the appropriate tools for delivery.

Reason for vacancy:
Existing Headcount

Compensation: $96,000 - $141,000 CAD base pay annually plus annual short-term incentive

The above compensation reflects the target compensation for the position at the time of posting. The base salary offered may vary based on a variety of factors including skills, experience, education, training, job- related knowledge, and other organizational requirements. For part-time roles, salaries are adjusted according to scheduled hours. In addition to base salary, this role is eligible to participate in Maple Leaf’s annual short-term incentive plan.

• Assimilate the specific business needs (i.e., Programs, new product launches, promotions etc.) of the category business teams and try to gain alignment on priorities for the upcoming selling cycle
• Develop the communications plan, including a package containing information crucial for the Field Sales Teams across the country

• Work with the CBTs and Marketing to ensure the appropriate standard tools are in place and functioning to ensure a 100% effectiveness for Field Service Representative store calls
• Responsible for participating in the CBT meetings to ensure that information is transferred to Field Sales Representatives in a timely manner
• In charge of the Mobile Briefcase and Encore apps. Including the maintenance and fine tuning of information as needed
• Working with our IT/Market IQ team as the point person to ensure the "POS store by store data" and other reporting is accurate
• Responsible for all communication to the Operations team regarding Racking, Modular/Planograms, and programs

• Assimilating reports that are gathered from the Field Sales team (e.g., new and core item distribution, display/planogram compliance, etc.)
• Responsible for the analysis and communication to the Field Sales Management, Executives, CBTs, Marketing teams along with many others in the company
• Responsible for all compliance reporting that goes into the iPad
• Responsible for the tracking of all major events throughout the year

• Works hand and hand with Encore Engagement team
• In charge of organizing all Regional Field Sales Meetings
• Responsible for developing themes for meetings
• Responsible for developing 3 regional contest per year

• Post-secondary education required - business concentration preferred
• 5-7 years' work experience in a Sales or Marketing function
• Extremely strong computer skill set (Microsoft Office, PowerPoint)
• Excellent analytical skills: with the uncanny ability to develop key insights
• Strong organization and communication/collaboration skills
• Strong ability to deal with multiple priorities and stakeholders in all departments
• Strong verbal and written communication skills
• Ability to work under pressure in a fast-paced, demanding work environment
• Highly organized, fact-based, and very detail oriented
• Able to anticipate internal/external customers' needs and proactively seek to satisfy those needs
• Strong AC Nielsen acumen

• Being part of a high-performance, people-focused company that has an inspiring and unique vision to become the most sustainable protein company on earth, and a deep commitment to sustainable protein across North America.
• An inclusive company culture and a work environment that keeps our people safe, rewards…