Director of Sales Sales Ontario

Horizon Legacy is pioneering the use of robots in construction and solving the problem of labour shortage and affordable housing.

We are seeking an experienced and highly motivated sales lead to join our team and be a part of our growing company by bringing cutting-edge robotic applications for mortars, concrete, and 3D concrete printing (3

DCP) to market.

This position reports to the Chief Operating Officer. Reporting to the COO, the Director of Strategic Growth will be responsible for Sales and Business Development.

• Tech-Driven B2B Sales: Driving market adoption of automated construction technologies, robotics, and turnkey systems designed to solve industry labor shortages.
• Pipeline Development: Sourcing and securing large-scale contracts with commercial buyers, real estate developers, and government bodies for complex infrastructure and multi-story residential building projects.
• Cross-Functional Collaboration: Working closely with construction, product development, engineering, and marketing teams to translate client needs into cutting-edge, actionable construction solutions.
• Lead Generation & Market Testing: Spearheading market testing efforts and managing virtual or field sales cycles from initial pitch to close.
• Create a New Market: Identifying early adopters, customers and partners, educating and raising awareness about new technologies and processes that can solve cost and time problems in the housing sector. [New technology - establishing the market, overcoming objections]

• Develop Annual Sales Business Development Plan & Operating Budget: Collaborating with the COO, CEO and Marketing to ensure Sales Business Development Plan aligns with Business Strategy, Marketing, and Finance for an integrated GTM operating plan.
• Develop the Sales Coverage Plan (GTM): Ensuring insights on competition, product and service solutioning, and pricing offerings are positioned to achieve the sales operating plan expectations.
• Manage the End-to-End Sales Operating Funnel: Ensure accurate data is filled in daily, advancing KPIs and Goals as defined in the sales operating plan.
• Sales & Marketing Coverage: Identify sales and marketing coverage strategies to build an effective sales pipeline, working closely with Marketing.
• Industry Engagement: Actively engaged in sales marketing events to ensure market visibility in the right places to align with sales coverage plan (ie: industry trade shows, conferences, curated events).
• Review Market Effectiveness: Review effectiveness of market strategies and tactics by monitoring feedback from sales data, customer surveys, and benchmarking vs. major competitors to ensure sales plans are trending in the right direction.
• Integrated Sales & Marketing Planning: Support the development of an Integrated Annual and Marketing Sales Plan, working with Marketing to ensure the right sales coverage model is in place to support the sales revenue and profitability growth plans.
• Customer Relationship Management: Manage the end-to-end customer relationship cycle, visit and manage customer relationships, maintain contact with new customers to ensure a smooth onboarding process; negotiate complex contracts, present and discuss quotes with customers, build support, and address stakeholders’ interests and concerns.

• Deep Industry Knowledge: Strong understanding of the construction and real estate development industry, including project development cycles, development processes, proformas and project economics, zoning and permitting, and the role of key engineering disciplines. Comfortable engaging with developers, non-profit housing providers, engineers, and other industry stakeholders on project feasibility, financial considerations, approvals, and delivery. Prior industry experience is required.
• Sales Operational
  
  Experience:
  
  Formal sales training skills in sales operational processes from trusted sources (ie: Challenger Selling, Solution Selling, Value Based Selling), etc.
• Relationship Management: Ability to build trust and maintain strong, long-term relationships with developers, architects, government leaders, and industry partners throughout complex, long-cycle sales and development processes.
• Customer Relationship Management Knowledge: Experience in using CRM software tools like Microsoft Dynamics, Salesforce, Zoho, etc.
  
  Note:
  
  Knowledge of Zoho is an asset as this is our current platform for sales tracking.
• Technical Communication: The capability to translate complex technical concepts - like construction robotics - into tangible business ROI (Return on Investment) for stakeholders.
• Microsoft Office Proficiency: Advanced proficiency in Microsoft Office, with strong Excel skills required for this role.
• Agility: Comfort operating in a rapidly evolving, innovative sector and sales strategies.

• Experience: Typically 3 to 5-7+ years of experience in B2B commercial construction, real estate sales, business…