Director, Bus Development

Location:

Mississauga, Ontario

Compensation: $90,000-$100,000 base salary, plus an OTE bonus structure, with additional bonuses available for exceeding established performance targets by 20% or more.

Status: (40+ Hours/Week), Monday - Friday 8:00 - 4:30 PM. Full Time

ATS Traffic is a family-owned business that has been getting people home safely since 1966. We provide traffic control, on-street services and signage products and services across Canada, currently operating out of offices in British Columbia, Alberta, Saskatchewan, Manitoba, and Ontario.

• Do What's Right
• Our People Matter
• Trust Through Teamwork
• Striving for Excellence

• Identify and pursue new opportunities for the full ATS Traffic product portfolio, with an emphasis on ITS, by developing relationships with key stakeholders in government, municipal, and engineering sectors.
• Engage with decision-makers, influencers, and regulatory bodies to drive product specifications and adoption within targeted jurisdictions.
• Work with government and industry partners to position ATS Traffic as a trusted leader in traffic and transportation solutions.
• Develop and execute regional business plans that support the growth and adoption of the ITS Solutions category across Ontario and other ATS markets.

• Serve as the organization's subject matter expert on Intelligent Transportation Systems (ITS), while demonstrating strong technical acumen across the ATS Traffic product portfolio.
• Stay informed on evolving government policies, technology standards, competitive offerings, and regional transportation needs to align ATS solutions with client specifications.
• Use market insights to contribute to product positioning, marketing initiatives, and long-term strategic planning.
• Conduct market research and competitive analysis to identify growth opportunities and provide recommendations on product and service offerings that support the continued expansion of the ITS Solutions category.

• Build and maintain relationships with ministries of transportation, municipalities, consulting engineers, electrical contractors, and other key stakeholders to ensure ATS products align with regional regulations and procurement specifications.
• Participate in regulatory and industry forums to represent ATS Traffic and contribute to the development of industry standards and specifications.
• Advocate for product inclusion in government programs, standards, and Requests for Proposal (RFPs) to increase product adoption.

• Collaborate with Marketing to develop and execute targeted campaigns, case studies, product demonstrations, and promotional materials tailored to regional markets.
• Provide frontline support to the sales team, including coaching, technical guidance, market strategy, and assistance with proposals and presentations.
• Assist in developing and maintaining a library of marketing and sales collateral aligned with customer and stakeholder requirements.
• Lead the development and maintenance of internal educational resources and training programs that build organizational knowledge of ATS ITS solutions.
• Deliver internal training sessions, Lunch & Learns, and educational presentations to strengthen the capabilities of the sales and operations teams.

• Leverage strong technical acumen to consult with clients on specifications, system integrations, and product applications.
• Support the sales and product teams with technical guidance on product capabilities, features, and customized solutions.
• Conduct customer Vision Sessions, Lunch & Learns, product demonstrations, and educational presentations to promote awareness and adoption of ATS ITS solutions.
• Serve as the technical resource for customers and internal stakeholders throughout the sales process.

• Develop and maintain strong relationships with strategic suppliers, manufacturers, and product partners to identify emerging technologies, support market growth, and increase adoption of ATS ITS solutions.

• Prepare monthly reports on ITS business development activities, project pipeline, sales opportunities, and market trends to support strategic decision-making.
• Provide recommendations regarding product mix, market opportunities, and business strategies that contribute to the continued growth of the ITS Solutions category.

• Conduct in-person meetings, presentations, demonstrations, customer Vision Sessions, and industry events, with travel primarily throughout Ontario and Western Canada.
• Leverage remote engagement tools to maintain strong communication with internal teams and external stakeholders between travel engagements.

• Market Penetration:
  Successful specification and adoption of products in new…